Dutch bank Van Lanschot signs for Siebel CRM system

Dutch private and commercial bank Van Lanschot is rolling out CRM technology from California-based Siebel Systems to 700 staff across its branch network.

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Dutch bank Van Lanschot signs for Siebel CRM system

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The vendor says Van Lanschot will be implementing its Siebel Finance platform, which will initially be integrated with the bank's legacy back-office system. The software will provide Van Lanschot with integrated, financial services-specific analytics functionality.

The bank's three target groups are high net-worth individuals, midsize businesses, including family businesses and institutional investors. The new CRM technology will be used to increase cross-selling to existing clients and help in the acquisition of new customers.

Gerben van Gelder, policy and control manager, Van Lanschot, says: "In order to realise our growth targets, we have a particular need for sales support systems that can increase cross-selling to existing clients and help acquire new clients."

Deployment is scheduled for summer 2006.

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