Chinatrust Commercial Bank rolls out Teradata CRM system

Chinatrust Commercial Bank rolls out Teradata CRM system

Taiwan-based Chinatrust Commercial Bank (CTCB) has deployed Teradata's data warehouse CRM system to support its marketing campaigns.

NCR-subsidiary Teradata says CTCB implemented the CRM technology to support a new series of event-based marketing campaigns.

The CRM system combines analytical intelligence tools with automated customer communication capabilities, while the user interface provides multiple views of the data, customer analysis, campaigns, workflow and metrics.

Michael Sung, senior vice president of Chinatrust's strategic marketing department, says: "Teradata provided the only solution that could meet the requirements of a best-practice environment, involving daily updates of detailed transaction data and the processing power to design, implement and monitor hundreds of multi-step campaigns simultaneously."

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