Comic Relief looks to raise funds with ATM ad

Comic Relief looks to raise funds with ATM ad

UK charity Comic Relief has launched a fundraising campaign across 581 Nationwide cash machines.

The Comic Relief campaign will be promoted via full-screen video sequences and printed receipts at Nationwide ATMs in branches and at Asda supermarket stores.

The advert was adapted for use on ATMs by i-design, a provider of interface design and ATM advertising systems, and features celebrities including Stephen Fry and Jonathan Ross along with Matt Lucas and David Walliams, co-stars of the popular Little Britain television series.

I-design says the promotion, which went live this week, is scheduled to generate over half a million guaranteed advertising 'one-to-ones' in the run up to Comic Relief's Red Nose Day event on Friday.

Jack Vincent, media sales manager, ATM:ad, says: "A fundraising campaign on ATM:ad is an ideal fit for a charity like Comic Relief because when people are at the ATM they are in a financial frame of mind and there's a natural connection to the idea of donating money.

"In this case, the campaign also shows how powerful the format is in terms of increasing awareness of a specific event."

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