ASB launches augmented reality recruitment app
27 March 2014 | 6755 views | 1
New Zealand's ASB has unveiled a 3D augmented reality app aimed at job candidates looking for positions in its corporate banking team.
The app - built by digital agency One Fat Sheep - promises to provide job seekers a virtual, interactive digital experience, bringing an advert to life with a 3D video when it's scanned by a phone or tablet.
The iOS and Android app also includes CV writing and interview tips, plus the ability to register interest in open roles at ASB.
Steve Jurkovich, executive GM, corporate, commercial and rural, says: "As the saying goes, it is now definitely a case of fact being stranger than fiction. Scotty would like the augmented reality app that's for sure!
"It captures your imagination and your attention, while redefining recruitment as we know it. It's a perfect fit considering we are determined to redefine banking for big business in this country."