Wells Fargo overhauls ATMs for personalised service
19 February 2013 | 10587 views | 1
US bank Wells Fargo has revamped its ATM interface to give customers a more personalised and simplified experience.
The machines' customised screens are based on the users' preferences, with 'favourites' that appear in the colour green based on usage. A 'Balance Dashboard' features balances at-a-glance, if the customer chooses, for their most used accounts.
A money management tool, 'ATM Cash Tracker', also automatically appear on the main screen, helping customers to visually track their monthly withdrawals. Users can also set a monthly withdrawal target and view details about how much they took out the prior month and their average over the past year.
The new interface has already been introduced on more than 500 machines across several states, and will make its way onto all 12,000 Wells Fargo ATMs by May.
Alicia Moore, head, ATM banking, Wells Fargo, says: "We redesigned our ATMs based on what customers tell us they want, and we're constantly striving to make our ATMs quicker, easier, and more convenient."