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ING Direct guerilla marketing stunt makes a splash

26 August 2010  |  14164 views  |  2 ING Bank

ING Direct has taken a novel approach to marketing its new Canadian online chequing account, employing a group of dancers in bright orange bathing suites to perform a synchronised swimming routine in a Toronto fountain.

The online bank's guerilla marketing effort to publicise the new THRiVE account saw the troupe of dancers descend on Toronto's Berczy park last week.

In front of bemused onlookers, the 'swimmers' proceeded to perform a routine to music in front of, and in, a water fountain, attracting a sizeable crowd and hearty applause.

The stunt was the brainchild of advertising expert Julie Stolberg and the bank, of course, has posted a video on YouTube.

Comments: (2)

Keith Richbell
Keith Richbell - eftpos Payments Australia Ltd. (ePAL) - Sydney | 27 August, 2010, 00:28

Ah yes, ING Direct. These are the same bunch of Dutch idiots who think lampooning Her Majesty The Queen in a poster campaign to promote their latest offering in Australia is not offensive or disrespectful to Australia's Head of State. I'm sure they found the result of the World Cup final as amusing as the rest of us did. Now that was funny.

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Matt White
Matt White - Finextra - Toronto | 27 August, 2010, 13:51

Off with their heads!

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