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Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Consumer Credit Ratings Should NOT Get More Personal

In a recent op-ed entitled Credit Ratings Need To Get Personal in the Economic Times, the authors compare corporate credit rating and consumer credit rating and make the case for enriching consumer credit rating by pointing to the more-enriched composition of corporate credit rating. In my opinion, this is a false equivalence for at least two reas...

/retail /wholesale

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Calling BS Of Bank Fintech Partnership

Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then...

/retail /predictions

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Calling BS On Banks Privatize Profits And Socialize Losses

I first heard the meme "Banks privatize profits and socialize losses" soon after some banks were bailed out during the Great Financial Crisis of 2007-8 in USA. The narrative was, when banks do well, they distribute their profits to their employees and shareholders whereas when they do badly, they palm off their losses to taxpayers who res...

/regulation /retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

ISO 20022: Waiting For Godot Moment In Finance

Limitation in field length of payment messages causes endless number of problems in electronic payments. Let me give a few examples: I was unable to fit the payee name MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 in the payee field of my bank's payment screen. My bank told me to change it to MCS MERIDIAN CLI. I wasn't sure if ...

/payments /predictions

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

How To Fire Developers And Assemble Software From APIs

A few years ago, I'd visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched off. But the air-conditioning still worked because it was powered by huge battery packs installed in the AC coach. Coincidentally, the manufacturer of these battery packs is located clos...

/cloud /devops

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Shortselling For Normies

(This is a commentary on how shortselling works and not a guide to carry out shortselling.) I recently posted the following update on social media: @s_ketharaman: Startup Idea: Hindenburg Research of India. Conduct research in India. Launch hit jobs on foreign companies. 10% of large publicly traded firms in USA allegedly commit securities fraud,...

/markets /crime

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Three Strike Rule To Eliminate Cybercrime

In his ET WEALTH column entitled If it seems too good to be true, it probably is, Dhirendra Kumar describes the following asymmetry between victims and perpetrators of cybercrime: "Individual victims - even when they are well-off and educated - are poorly equipped to detect fraud. The fraudsters are invariably well-experienced at what they're...

/payments /crime

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Why Don’t UPI / Zelle Provide Fraud Protection?

There's a lot of buzz around cybercrime. Not a week goes by when we don't hear of someone or the other losing money to scammers and fraudsters via UPI / Zelle et al. Let's consider the following ubiquituous cybercrime described in Why Is It So Hard To Catch Cybercriminals?. "Joe uses UPI to buy something from Jane, and does not get what he ord...

/payments /crime

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Fraud v Scam: Who Is Liable For Cybercrime

We took the following example of a cybercrime in Why Is It Hard To Catch Cybercriminals? Joe uses a digital payment to buy something from Jane, and does not get what he ordered. In this context, digital payment is any A2A RTP like UPI (India), FPS (UK) or Zelle (USA). (For the uninitiated, A2A RTP stands for Account-to-Account Real Time Payment, w...

/payments /crime

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

How Crypto Tokenonomics Is Revolutionizing Web3

In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they're available. In the modern...

/cloud /crypto

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