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Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

NetSpend And Actiance Show Banks The Social Media Way To Go

Kudos to Actiance for coming up with a product like Socialite that grasps the nuances of social media usage and allows companies, even in highly regulated industries, to enjoy the benefits offered by social media and stay on the right side of the law at the same time. Although it’s not a bank, I hope Socialite’s implementation in such a marquee fi...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Shift From Credit To Debit And Prepaid Cards

The last year has been awash with news and analyst reports about how American consumers are forsaking credit cards and increasingly using debit and prepaid cards. Given that credit cards are a “pay after” instrument as against debit and prepaid cards that are “pay now” and “pay before” instruments respectively, pundits have concluded that the sh

/payments

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Credit Cards Come A Full Circle

Legend has it that the credit card was invented in the 'fifties when one Mr. Frank McNamara had forgotten his wallet at home and had no cash to pay for a party he'd thrown for his important customers at a restaurant. Being a senator, he had enough clout to survive the incident but decided to do something so that neither he nor anyone else should

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