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Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Mitigating Fraud Does Not Pay The Bills

Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authentication (e.g. USA) to immediately migrate to the newer technologies. Take for instance Campaign pushes for US adoption of chip and PIN on Finextra. ...

/regulation

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Appealing To Millennials - The Challenge For PayZapp Mobile Wallet

Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I'm even more convinced that PayZapp is the best way of paying bills. That said, PayZapp faces many challenges in appealing to Millennials and other first time users who te...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

HDFC Bank's PayZapp Ends My Bill Payment Woes

I get around 15 bills a month from a variety of telcos, utilities, and other billers. Being an omnichannel freak, I don't have any bias towards how I pay them, with my choice of payment channel depending largely upon where I am when a certain bill falls due: If I'm close to my laptop, I pay at the biller’s website; if I’m in the biller's neighborh...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Will Millennials Bankrupt Neobanks?

Many a neobank seems to be founded on the premise that Gen Y and Gen Z (collectively "Millennials") are digital natives and prefer digital interactions to physical ones in everything including financial services. Personally, I don't find any serious shortcomings in the online, mobile or social media offerings from any of my traditional ba...

/retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Secret Of Survival Of Bank Branches

From personal experience and anecdotal evidence, there's no question that retail banking customers are increasingly moving to digital channels to conduct everyday banking transactions like balance inquiry, statement download, and so on. Notwithstanding the pronounced shift in customer preference to digital channels, bank branches are far from dead....

/retail

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Banks Have Nothing To Fear From Neobanks

According to the Economic Times article Brokerages’ Retail Pain Is Banks' Gain, banks have stolen a march over neobanks in the e-brokerage space in India. Cheaper access to funds and greater trust - "no one lost money with a bank" - are two major factors that have gone in favor of banks. Based on personal experience, I'd add better CX as...

/security

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Why I Went From Card To COD

I’ve been shopping online since circa 1998 but, over the years, the following factors have taken the shine off my initial enthusiasm for ecommerce in India: Driven by VCs braying for profits, many ecommerce players in India have moved from the traditional inventory model to the asset-light marketplace alternative. Based on my exposure to this mode...

/payments

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

How To Lie With Big Data

Darrell Huff's classic How To Lie With Statistics is as relevant today as it was when it was published 60 years ago. Probably even more relevant now because, as more data has been generated in the last three years than in the entire history of mankind, there's so much more raw material for lying now than ever before. Whether it's statistics or big...

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Fate Of Predictive Analytics After Obama Credit Card Decline

President Barack Obama’s credit card got declined in a New York restaurant. The likely reason, to quote Obama himself, was “…I guess I don’t use it enough, so they thought there was some fraud going on.” While this is the most high profile example of predictive analytics going awry, it’s not the first and it certainly won’t be the last. Many of us...

/regulation

Ketharaman Swaminathan

Ketharaman Swaminathan Founder and CEO at GTM360 Marketing Solutions

Difference Between Data Mining And Predictive Analytics

I've been asked several times about the difference between Data Mining and Predictive Analytics. Well, that's not strictly true. I've been asked only once and that too in the following tweet from @IBMAnalytics visible to me among 15.7K of its followers: https://twitter.com/IBMAnalytics/status/459004965298528256 Replies ranged from "depends&q...

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