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Matt Ryan

Matt Ryan Chief Transformation Officer at Reef

Keeping Customers Loyal When There Is Too Much Choice

93% of consumers compare products online before making a purchase, and with more choice than ever, particularly when it comes to financial services, wealth management and digital asset management, the amount of choice can be confusing. For potential clients, it can be tempting to pick whatever’s easiest rather than struggle to find the best produ...

/people /wealth Trends in Financial Services

Matt Ryan

Matt Ryan Chief Transformation Officer at Reef

The Next Wave of Client Engagement: AI and Digital Hospitality

Digital Hospitality is a new paradigm in client engagement that emphasises what can be done through next-generation digital tools to engage clients. These tools have been used for years, but have significantly increased during the pandemic as face-to-face meetings became less common. Today, they are a part of many companies’ outreach efforts, so w...

/ai /wealth Artificial Intelligence and Financial Services

Matt Ryan

Matt Ryan Chief Transformation Officer at Reef

Every visit to your website is an opportunity to take a customer on a personalised journey

For many organisations, their website serves as a vital tool to attract new clients and forge lasting relationships. Yet, reports indicate stark disengagement, with nearly half of visitors to financial services (FS) sites departing after viewing just one page. Consider a typical user journey across an FS website and you’ll struggle to find much in...

/wealth /predictions Marketing in Financial Services

Matt Ryan

Matt Ryan Chief Transformation Officer at Reef

Voting with your feet in a digital world!

It looks like 2024 will be ‘Democracy’s biggest year’, a 12-month period in which four billion people – over half of the world's population - will be eligible to vote. In more than 40 countries, ranging from the US, UK, India, Indonesia, Russia, Pakistan, Bangladesh and Mexico, citizens will be making choices that define the rest of the decade. Ho...

/devops /predictions Marketing in Financial Services

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