Join the Community

23,504
Expert opinions
41,346
Total members
343
New members (last 30 days)
184
New opinions (last 30 days)
29,138
Total comments

Latest expert opinions

clear
clear
Beth Benedict

Beth Benedict SVP of Client Services at Rakuten Advertising

Finance Marketing 101: Understanding the Ins and Outs

Consumer finance is an extremely competitive space. Banks, lenders and credit card providers are battling against one another to win over new and existing customers with tailored reward incentives, flexible spending limits, low APR, etc. In order to succeed, financial institutions turn to data-driven marketing tactics to get in front of consumers ...

/regulation /retail Marketing in Financial Services

Now Hiring