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Steve Grob

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Steve Grob

When Will Desktop Interop Cross the Chasm?

Geoffrey Moore’s classic marketing text - Crossing the Chasm - explores the challenges of successfully marketing new technologies and so it is interesting to look at the world of Desktop Interoperability or Integration Platforms (DIPs) through this lens. Key to Moore’s book is how to move from just selling to early adopters and to capturing the ...

25 May 2021 /devops /markets Banking Strategy, Digital and Transformation

Steve Grob

The Trading Desktop: Why we need a Different Approach

The trouble with Trading Technology Today Imagine for a moment that the cell phone in your pocket was twenty years old or the console you've just got your kids for Christmas was a Sega Genesis. While retro items like these may appeal to some, it is a sobering thought that much of the USD 100 billion per day trading world is based on similarly aged...

12 March 2021 /cloud /markets Banking Strategy, Digital and Transformation

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