Finextra Research
Sign in
Sign up
  • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
Sign in
Sign up
  • News
    • Back
    • News
    • Latest news
    • Company updates
    • Long reads
  • TV
  • Research
  • Events
    • Back
    • Events
    • All
    • Conferences
    • Webinars
    • Popular
  • Community
    • Back
    • Community
    • Community latest
    • Latest expert opinions
    • Groups
    • Search members
  • Jobs
  • APIs
  • payments
  • markets
  • retail
  • wholesale
  • wealth
  • regulation
  • crime
  • crypto
  • sustainable
  • startups
  • devops
  • identity
  • security
  • cloud
  • ai

Community

  • Your feed
  • Latest expert opinions
  • Groups

Join the Community

23,532
Expert opinions
41,334
Total members
345
New members (last 30 days)
173
New opinions (last 30 days)
29,153
Total comments
Join Sign in
Follow Unfollow

Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
Followers
17
Following
1
Opinions
155
Long reads
0
Followed by John Sims, Martha Boyle and 5 others you follow
View Ketharaman Swaminathan's full profile

Ketharaman's comments

clear
When Will Desktop Interop Cross the Chasm?

@Reena Raichura: Per linked article, Google Datashare also enables access of multisource datasets via BigQuery, reduces onprem infrastructure, etc., all of which do suggest a competing posture to DIP.

03 Jun 2021 09:46 Read comment

The Difference Between POS and mPOS & Mobile Payments

To accept credit card payment, a Merchant needs a Merchant Account from an Acquirer Bank. If Merchant uses Square, she does not need a Merchant Account of her own, she can ride off off Square's master Merchant Account. Keen to know which of the following is the case with mPOS:

(A) Merchant needs separate Merchant Account and has to get it directly from Acquirer Bank

(B) Merchant needs separate Merchant Account but mPOS vendor gets it for the Merchant from Acquirer Bank

(C) Merchant does not need Merchant Account - similar to Square.

02 Jun 2021 16:22 Read comment

Radically rethinking financial products from their core – 5 examples

TBH banks don't give a damn about the financial health of their customers. 

As Financial Brand noted in a recent article, "For all the talk about supporting the consumer, financial literacy, financial health, etc., banks generate a lot of revenue due to poorly informed consumer decisions". 

PFM vendors shilling their products to banks are deluding themselves.

02 Jun 2021 15:16 Read comment

Addressing bank's International payment technology problems.

You've described the problems. Why don't you enrich your puff piece by describing your company's solution to these problems? By publishing your company's website URL, you've already breached Finextra's community rules. In for a penny in for a pound, and all that. 

01 Jun 2021 14:44 Read comment

BankDhofar taps Ripple for Oman-India remittances

Is it realtime from one fiat to another or just within Ripple?

28 May 2021 12:22 Read comment

When Will Desktop Interop Cross the Chasm?

Like I said, I don't know much about DIP, but it'd seem like Google Datashare will disrupt this product category.

Google Cloud launches market data sharing service

PS: I actually meant "compete with" but who can resist throwing around the D word, huh?:)

28 May 2021 12:12 Read comment

BNY Mellon taps RTP network for digital bill-pay play

LOL EBPP and Innovation.

Electronic Bill Presentment has been around for at least 20 years. By printing a link or QR code on the bill, Billers and Banks powered Electronic Bill Payment for at least 15 years. In countries where RTP rail is available, such as UK (FPS), India (IMPS, UPI), the payment can also happen in realtime for at least 3-5 years. 

TBH it's highly reaching for a bank to call EBPP an innovation in 2021. If Mr. Mike Bellacosa really means that innovation is long overdue in EBPP *for his bank*, I have no argument:)

27 May 2021 17:04 Read comment

When Will Desktop Interop Cross the Chasm?

It's 29 years actually!

In 2017, Crossing the Chasm celebrated its 25th anniversary. At the time, I wrote a post about how the theory is still relevant for traditional software like ERP, CRM etc. but I did question its relevance for new-age software like Slack, Hootsuite, et al.

I don't know enough about the DIP software category to figure out whether it belongs to former or latter category.

I got a reply from Geoff. It can be read on my company blog post titled How Relevant Is “Crossing The Chasm” After 25 Years? (hyperlink removed to comply with Finextra Community Rules but this post should appear on top of Google Search results when searched by its title).

26 May 2021 16:13 Read comment

SAAS and the Services Conundrum

SAAS vendors are no different from COTS vendors in that both underplay the role of services. Everybody acknowledges that some degree of services are required by way of customer-specific configuration / customization / enhancement in virtually every site but vendors still underplay services.

There are many reasons for this behavior but the one that I find most powerful is the fact that most CEOs are comped on Stock Price aka Valuation. A pure product / SAAS company gets many times more valuation than a services company. Ergo, there's this tendency to suppress services in COTS and SAAS companies. As a corollary to this, in many product companies, services around the company's owned product is not even reported as services revenue but product revenue.

26 May 2021 15:49 Read comment

E-commerce payment trends that are sizzling hot in 2021

I get that but if you're claiming that the use of Google Pay and Apple Pay in Ecommerce scenario amounts to Contactless, then I'd argue that *every* method of payment used in Ecommerce is equally Contactless. After all, even when I pay with my plastic credit card for an ecommerce purchase, my credit card is not making physical contact with the ecommerce website, so why is not "Contactless"?

AFAIK, the correct term for payment methods used in Ecommerce is "Remote Payments", not Contactless. 

26 May 2021 11:30 Read comment

  • 1
  • 93
  • 94
  • 96
  • 97
  • 470

Ketharaman writes about

  • artificial intelligence
  • security
  • payments
  • regulation & compliance
  • people
  • retail banking
  • wholesale banking
  • cloud
  • devops
  • start ups
  • cryptocurrency
  • markets
  • financial crime
  • covid-19
  • predictions

Ketharaman's opinion archive

  • 2025 (2)
  • 2024 (9)
  • 2023 (10)
  • 2022 (7)
  • 2021 (4)
  • 2020 (5)
  • 2019 (10)
  • 2018 (16)
  • 2017 (13)
  • 2016 (9)
  • 2015 (12)
  • 2014 (17)
  • 2013 (17)
  • 2012 (12)
  • 2011 (9)
  • 2010 (1)
ShowHide similar members

Similar members

Tamas Kadar

Tamas Kadar
Founder and CEO at SEON

Follow Unfollow
Shantanu Sharma

Shantanu Sharma
Founder and CEO at Sharma Labs, Inc.

Follow Unfollow
Suruchi Gupta

Suruchi Gupta
Founder and CEO at GIANT Protocol

Follow Unfollow
Ian Duffy

Ian Duffy
Founder and CEO at Accelerated Payments

Follow Unfollow
Mike Dekock

Mike Dekock
Founder and CEO at MJD Advisors

Follow Unfollow

Welcome to Finextra. We use cookies to help us to deliver our services. You may change your preferences at our Cookie Centre.

Please read our Privacy Policy.

Accept
Finextra

Finextra

  • About

Community

  • Rules
  • Contact the community team

News

  • Guidance
  • Contact the news desk

Sales

  • Media pack
  • Contact the sales team

Get involved

  • Finextra Live@
  • Webinars
  • Finextra TV
  • Research
  • Finextra.jobs

Events

  • Sustainable Finance Live
  • NextGen Nordics
  • EBAday
  • NextGen:AI
Join the community Register for news alerts
Apple App Store Google App Store

© Finextra Research 2025

Terms of usePrivacy PolicyCookie Centre