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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

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Finextra Future Money provokes strong views on fintech innovation

As they say, the only way to surpass Google is by making search irrelevant and not by making a faster-better-cheaper search engine. The same perhaps applies for SWIFT. On second thoughts, may be not: Havala and a few other forms of cross-border money transfers have been around for ages. They bypass banks and SWIFT but have still not managed to disintermediate banks and SWIFT in this business. Maybe there's something in the nature of money that secures a place for banks in the value chain - by statute or otherwise.

05 May 2014 09:48 Read comment

Why and How Should Banks Target Mass Affluent Customers

Sorry but, based on my knowledge, I disagree with the premise. Merryl Lynch is one of the largest retail brokerages in USA and it's owned by a bank, BofA. Likewise ICICIdirect and HDFCSec in India, both of which are owned by eponymous banks.

And, based on my personal experience, the prescription is like preaching to the converted. The e-brokerage business of my bank (ICICIdirect) has been providing self-service, dashboard, relationship managers, frictionless funding, and other things for close to 15 years. And these features are a class above what nonbank brokerages provide.  

If mass affluent investors are not entering the equities / derivative markets in sizable numbers, that has nothing to do with banks are doing or not doing. IMHO, their behavior is a reflection of the growing realization that these markets are weighed much more in favor of institutional investors and, in the aftermath of Flash Boys, HFT. In fact, their apathy has apparently resulted in many nonbank brokerages shutting down their retail businesses and banks reaping more profits on the rebound (Source: Economic Times). 

05 May 2014 09:19 Read comment

Finextra Future Money provokes strong views on fintech innovation

For a fintech company, "disruption" is a great story to attract VC funding and sell out after a couple of years. If it manages to get customers and generate revenues in the process, that's a bonus. Making profits seems to be nowhere on the radar. By this yardstick, I predict a very bright future for the next "SWIFT-Killer" startup.

04 May 2014 17:34 Read comment

Cash is here to stay says US Federal Reserve

Having predicted that The Death Of Cash Is At Least 190 Years Away, I'm not surprised by Fed's naming cash to the #1 position. But I'm shocked to learn from this report that mobile payments account for a measly 0.5% of retail payments - after 100s of millions of $ of investment poured into them for nearly a decade. I'm tempted to paraphrase John Maynard Keynes in predicting that "the world will stay with cash for longer than mobile payment vendors will stay solvent."

01 May 2014 19:23 Read comment

How not to do a core platform renewal project - lessons from the Co-op debacle

"The programme team failed to push back hard enough against the business demand for amendments to the Finacle product". Sigh, how flexibility, which is a great virtue for a services company, turns into a major liability at times.

01 May 2014 19:03 Read comment

Lenddo delves into credit card applicants' social media data

As the next step, if Lenddo is planning to post all credit card transactions on the cardholder's social media pages, Blippy's experience should serve as lighthouse.

30 Apr 2014 15:46 Read comment

RBS goes mobile with new wheel-based branches

Great move. Resonates with initiatives by other industry players (e.g. ICICI Bank) to use MobilePOS, Tablet and other technologies to literally take banking to the customer's doorstep. 

30 Apr 2014 15:40 Read comment

Security worries could hamper take-up of Paym P2P m-payments

"But 47% say they will definitely not use Paym". One day before its launch, I doubt if anywhere near 47% of people even knew about FPS / SCT / SDD, let alone offer concrete reasons for not wishing to use the new payment methods. By that token, PayM has done a great job of spreading awareness about itself. Assuming that PayM is gated by a password or two, security concerns should diminish rapidly.

30 Apr 2014 15:22 Read comment

Americans switch from cheques to cards - Fed

"...reveals that 122.8 non-cash payments...". 122.8 Million or Billion or...?

28 Apr 2014 10:14 Read comment

Square denies it discussed sale to Google

SQUARE essentially delivers risk-free interchange revenues to banks and doesn't disintermediate them, as is commonly hyped. I was assuming that, in the process of doing so, it was earning enough money for itself. I now realize how mistaken my assumption is. On another note, banks have been making money hand over fist for 40-50 years in this business. It's amazing how wannnable disrupters enter it and bleed so badly. But, credit where credit's due, they've mastered the art of getting acquired for billions without much to show by way of revenues or profits. 

24 Apr 2014 13:19 Read comment

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Ketharaman writes about

  • artificial intelligence
  • security
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  • people
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  • financial crime
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Ketharaman's opinion archive

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