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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Delivering Benefit

Much as silos don't help data scientists, they're there for a reason: Efficient management of large companies. Almost every book on excellence I've read advises large companies to be broken up into multiple SBUs, which each SBU allowed to operate fairly independently. Silos are a necessary evil of that independence. IMO, it's beyond the scope of even a CIO, let alone a humble data scientist, to break silos in large corporations.

That said, data scientists can and should aspire to desilo tiny slivers of business processes and data types, as I've illustrated in the example of the use of data mining in my blog post: https://www.finextra.com/blogs/Fullblog.aspx?blogid=10094

17 Nov 2014 09:00 Read comment

Square to release chip card reader with $29 price tag

@SteveA:

"Square’s new chip reader ... works with iPhone, iPad, ..."

While iPhone6 might lend a certain degree of coolness to the transaction, s/he will be happy to enter their PIN even into older models of your iPhone & iPad:)

13 Nov 2014 12:33 Read comment

Is 'good-enough' security good enough for Mobile Banking?

After contributing to and following this topic for years, for reasons highlighted in my comment here, I'm slowly beginning to believe that basic human nature comes in the way of the emergence of a golden mean between convenience and security. One has to take precedence, with the other taking a backseat. Which does what will be driven as much by cultural factors as anything else e.g. security will take precedence in India whereas convenience, in USA.

I think the security lobby is using sensationalism to peddle its wares. Take this Apple Touch ID hack for example. It will compromise my Apple Pay payment only if (1) my iPhone is stolen (2) by a robber who has captured my fingerprint (3) freshly (4) on a gummy bear. I tend to believe that crossing the road might be more dangerous than the simultaneous occurrence of these four events.

11 Nov 2014 15:13 Read comment

Should a Core Banking Vendor Build Digital Solutions?

A bank that uses a CBS that you might be aware of wanted to get an instant account opening portal developed. For precisely the same perceived advantages mentioned in your blog post, the bank invited only its CBS vendor to bid for this digital solution. But when it received the proposal, the time-to-market and price quoted by the CBS vendor were completely out of whack. The bank started doubting whether its CBS vendor was really as strong on domain, integration touchpoints and technical skills as the bank had originally given it credit. Long story short, the bank placed the order for its digital solution on another vendor. Moral of story: Claiming superiority in words is not enough. An incumbent vendor must back its claims in action with faster delivery period or lower price or some other concrete customer benefit.

10 Nov 2014 13:09 Read comment

For a Healthy Software Product Life

It's clear that your kid was vaccinated against typhoid among other diseases. However, it's not clear against what "disease(s)" you're recommending vaccinating a software product: Scope creep? Defects? Bad UI? Its very existence?

09 Nov 2014 16:58 Read comment

Banks accused of failing to report true scale of cybercrime

Banks must be under the impression that their customers think "ignore is bliss". Well, personally, they're not wrong:) As a bank customer, I want to know about a breach not when it happens but only if - and that's a big IF - someone has actually used the breached info to steal money from my account. And, when my bank informs me about that, I want it to tell me that it has already reversed the fraudulent charge, that I need to do nothing and that all's well. Maybe it's only me or maybe I'm representative of the average customer. 

09 Nov 2014 16:19 Read comment

MoneyGram becomes compatible with M-Pesa

@JimW + 1, as I'd highlighted in Calling B.S On Banking The Unbanked 

06 Nov 2014 16:24 Read comment

Money20/20: BankMobile asks millennials to help build a bank for young people

In all this debate about whether branches are required or not, it's often forgotten that bankers can sell big ticket products much better with face-to-face contact in a branch than via remote channels. I suspect this is unstated in BankMobile's decision to supplement the digital channel with live telephone, the next best alternative to a branch. 

06 Nov 2014 15:59 Read comment

US banks pay high price for cosying up to Apple

Now we know how Apple will know how much fees to collect from card issuers without knowing the value of the individual Apple Pay transaction:

"fees paid to Apple would be collected by the major card schemes Visa and MasterCard, with Apple maintaining the right to audit the issuer's Apple Pay records at least twice a year."

06 Nov 2014 08:04 Read comment

Money20/20: Tip.ly launches mobile tipping app with facial recognition

The CEO of MasterCard should love this app. Advocating the merits of a cashless economy to his subordinates, he was labeled a cheapskate when it was found that he didn't have any cash to tip the concierge in the hotel they were staying (http://ow.ly/AQHok)!

05 Nov 2014 08:11 Read comment

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Ketharaman writes about

  • artificial intelligence
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Ketharaman's opinion archive

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