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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
Location
Pune
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
What Does MasterCard’s Biometric Chip Mean for Consumers?

I don't know what the latest payment fraud figures but I doubt if they're more than 5%.

"The more walls you throw up to keep yourself guarded, the less likely you are to fall victim to data theft." This affects <5% of customers, if my above assumption is right. 

OTOH, the more walls you erect to keep yourself guarded, the more friction you face and the less likely you are to use the payment method. This affects 100% of customers. Why Does Cash Still Rule Ecommerce In India?

28 Apr 2017 15:45 Read comment

RBS profit overshadowed by NatWest downtime

A bank disabling payment functionality? Especially when a system outage prevents money from being tranferred out of the bank?? No chance!!! #FloatIncome.

28 Apr 2017 15:10 Read comment

RBS profit overshadowed by NatWest downtime

What's @Bodders444 complaining about? Across the pond, 30 minutes hold time is about average while trying to reach a service provider on the phone - when all's well. And when s**t hits the fan, as in the present case with NatWest, hold times as long two hours are not unheard of e.g. TARGET data breach. On a side note, this is another example of a customer using phone first to complain, then Twitter to rant. For the past several years, I've been following the reverse sequence and it works wonders - with most brands, I get my problem resolved within an hour on Twitter and have rarely had to pick up the phone. 

Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music

28 Apr 2017 13:40 Read comment

European fintech funding enjoys buoyant quarter while US market tanks

Suppliers of technology to financial services sector have been around for ages. For lack of a better term, let me call them "finserv tech". Then came along fintech. At their inception, they were competing with finserv sector for customers with allegedly superior offerings and CX. That "disruption" story pumped up their valuation and attracted huge amount of funding. But that movie didn't have a happy ending when they realized it's not so easy to disrupt finserv sector. So, suddently, fintech morphed into suppliers of tech to finserv sector aka finserv tech. Finserv tech has been profitable for ages and didn't require VC funding, barring a few exceptions. For some reason that I can't fathom, fintech does what finserv tech has been doing for ages but it still makes losses and needs VC funding.

27 Apr 2017 19:20 Read comment

Cash in retreat, but not dead yet - ING

All talk of merchant cost of handling cash is dubious and likely spread by banks, governments and fintechs who all have a vested interest in digital payments. How many people have seen a merchant hang out a sign saying "2% surcharge for cash payments" or "Cash payments accepted only above $5"? If digitization of payments removes costs, why're banks charging for digital payments?

26 Apr 2017 18:49 Read comment

AnaCredit - the Nuanced regulation

My point is slightly different: When I say banks run credit decisioning process, it doesn't follow that the credit portfolio is healthy. It only follows that the credit risk is as healthy or unhealthy as it is. My original question remains.  

26 Apr 2017 17:26 Read comment

Why Does Cash Still Rule Ecommerce In India?

@JoãoBohner:

TY for your comment. 

In a B2B context, people have started using Google Pin / Lat Long Coordinates to indicate office locations. For my office it's https://goo.gl/maps/1Eaion4Mhz12 / 18.562772, 73.918031.

However, the context of ecommerce is B2C, where it's typically not up to the consumer to decide how to specify the address. As in my example, in most cases, the brand decides how the consumer must enter the address. If I come across a brand that allows the consumer enter freeform text, I'll use that field to enter Google Pin / Lat Long Coords. But it's a separate matter whether the brand is geared up to guide the delivery boy to a physical location on the basis of that info.

26 Apr 2017 17:09 Read comment

Why Does Cash Still Rule Ecommerce In India?

TY @CharmaineOak. Of late, Amazon India is not coping very well with delivery and other issues. Some of its attempts to cope seem to be global whereas others are specific to India. But all of them deviate from Amazon's past commitment of "covering the customer". So much so that, after 15+ years of showing cult-like loyalty to Amazon, I've started looking for alternatives. You can find more on this subject on the following two posts on my company blog: 

Strange Happenings In Amazon

Should I Look For An Alternative To Amazon India?

(hyperlink removed to comply with Finextra Community Rules but these posts should appear on top of Google Search results when searched by their respective titles).

25 Apr 2017 19:06 Read comment

AnaCredit - the Nuanced regulation

Interesting regulation. "The objective of ECB in asking for the granular credit data is to ... understand the credit Risks being taken by banks ...".

I'm sure individual banks run their credit decisioning process before sanctioning any and every loan. If ECB were to merely want to "understand" the credit risk, reviewing the output of individual banks' credit decisioning process should suffice. Or, by asking for individual loan-level data, is ECB really planning to second-guess the credit risk judgements of individual banks?

25 Apr 2017 13:33 Read comment

Flux aims to re-imagine paper receipts

We've seen other fintechs who launched mobile wallets probably because their founders "found it completely insane that people would store their 21st century contactless cards in 1000 BC leather wallets." We know how that movie ended. Hope Flux fares better and proves that the insanity is in the market and not its founder's mental state.

25 Apr 2017 13:20 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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