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Looking at the unique challenges and opportunities of marketing in Financial Services and Fintech
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Luigi Wewege President at Caye International Bank
When people talk about setting up offshore companies, much of what they say focuses on the tax advantages. It’s true that several nations’ tax laws are designed to create a favorable setting for offshore business enterprises. Along with considering the laws that apply in a given nation, creating and successfully operating an offshore company involv...
25 October 2022 /wealth /predictions
Kerry Leech Co-founder at Roo & Eve
B2B FinTech firms underwent a digital transformation sprint since the beginning of the pandemic, packing years of digital transformation into a few months - and in many cases, significantly changing day-to-day work. These changes radically transformed the way buyers research and make purchases. Today’s B2B buyers want to consume high-quality conte...
14 October 2022
Retired Member
It’s the latter — competitor analysis — that we’ll talk about in this article, looking at some practical challenges that it can solve. Who is this case study for? For companies that face strong competitors and want to stay a step ahead of them. The challenge: identifying growth opportunities for a payment provider Our client in this case study w...
23 September 2022 /crypto /markets
The fintech industry has seen major changes since the pandemic, both accelerating digital adoption and the need to satisfy new customer expectations. But implementing the appropriate fintech marketing techniques to align to this new world is becoming more and more challenging in a market that is already saturated. That’s why leading fintechs are ...
18 July 2022
Over the past few years, the banking and financial services landscape has transformed massively. Where once the large conglomerates and legacy banks dominated the industry, the rise of ‘Challenger Banks’, modern banks that compete directly with traditional institutions, has created a revolution in financial services. With so many providers now com...
22 June 2022 /security /devops
Omri Argaman Chief Growth Officer at Zoomd
2021 was a tipping point for crypto. Interest in and coverage about crypto shifted from fringe blogs and social networks to the mainstream media. And this shift is supported by actual user interest. A survey of 500 US consumers found that 31.2% said that they’d definitely use or invest in cryptocurrencies. An additional 48.8% said that they might ...
29 May 2022 /startups /crypto
Nir Laznik Co-Founder & CEO at Sedric.ai
Anyone who follows professional sports could spot one of the most dominant players in the league - stock trading and investing apps. Seeing the biggest sports stages in the world flooded by fintech ads is another indicator of the billions of advertising dollars being spent by companies in the space. As the market for innovative personal finance ap...
23 May 2022 /regulation /startups
Ian Coupland Propositions Manager at Experian
All marketers will know the frustration of customer databases that do not align. When planning global campaigns, the answer is redefining key customers and using global tools to understand and target them. The inconvenient truth about the insight brands use to target global audiences is that, just like local marketing teams, it speaks different lan...
13 April 2022 /people /markets
Not all plans for wealth building are confined to your home country’s borders. There are plenty of international options that you can consider. One of them happens to be offshore real estate. If this is an idea you want to investigate further, it’s important to know how to make the most of this approach to add to your wealth. Here are several point...
14 February 2022 /wealth /markets
Including precious metals, especially gold, in an investment portfolio is one of the best strategies to ensure your assets are diversified. As with all types of investments, the value of gold can increase, and it may go through periods when the worth holds steady or decreases. It’s no secret that gold enjoyed a steady uptick in value between Augus...
20 December 2021 /wealth /predictions
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