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Hello Jorge, thanks for connecting dots from Europe (BBVA) and Simple (USA) and BBVA's expansion journey in "sun-belt" but sure to bring to notice famous term by Alvin Toffler "Pro-Sumer" ( trillions of dollars gets created).
Simple is best example of what Prosumer can get in return as incentive from conducting 'Mobile Only' Bank account.
This post is from a series of posts in the group:
A discussion of trends in innovation management within financial institutions, and the key processes, technology and cultural shifts driving innovation.