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Card payment networks - be afraid - very afraid.......

We are now at the cliched inflection point on payment innovation. In recent months, many of the goliaths of the online world are offering their own payment channels - Amazon, GooglePay, PayPal - that may spillover beyond the virtual world they dominate.

Now take a scenario - you go to a retail outlet and instead of swiping your credit card on the POS, you are told by the shop to logon to their site on your mobile phone and make an online payment. Sounds cumbersome, but I am sure the retailers can work out an application that makes your mobile phone pay directly - even if through the internet rather than the 'closed' networks of the card schemes (aka Visa, MasterCard, Amex).

Why would consumers prefer this route - simple; convenience and added security through a mobile.

Why would the merchants love this route? The dreaded 'I' word - Interchange.

I am really looking forward to these online giants make bring the 'real' payments world into their fold. Pretty much everyone agrees that mobile phones are going to dominate our life styles in many ways - payments / money transfer being an easy one.

What should Visa/ MasterCard/ American Express do? Bite their pride and join these new payment channels or come up with something unique that these online upstarts can't match.

In these times of gloom, the merchants may take a different route to win their battle against the card networks.

As a wisecrack puts it so well  - "If you can't beat them, then arrange to have them beaten."

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Comments: (3)

A Finextra member
A Finextra member 20 November, 2009, 05:29Be the first to give this comment the thumbs up 0 likes

Amex's $300m acquisition of Revolution may add another variable.

Any new upstart competitor with a 'more attractive' offering (perhaps both online and real-world payments) would be very wise to get their capacity well tested to say 100k transactions per second increments first wouldn't they? If it is better it better be more robust to satisfy all that pent-up demand. At least that's what I'd be doing...

A Finextra member
A Finextra member 23 November, 2009, 15:15Be the first to give this comment the thumbs up 0 likes

The solution for having full protection in all card networks, and fully avoid fraudulent use of data, is already there from some years ago, it's MagnePrint, a very strong and fully secure dinamic authentication of card, based on the characteristic of magnetic cards to have each an inherent particular magnetic "print" due to iron particles distribution in the stripe. What's missing?: to have real commitment from all participants (issuers, brands, merchants, networks....) to give full security to card networks deploying MagnePrint, what will impeach skimmed or counterfeit cards to make transactions.

It's time for it, as the risk of fraud has already started to severely damage the card business for all participants, and the cost of fraud in cards has reached levels the financial industry cannot longer afford.

If the market does'nt make the move on it's own, regulatory authorities will surely start to request it.

 

Nick Green
Nick Green - ISD Consultants - Northampton 24 November, 2009, 08:18Be the first to give this comment the thumbs up 0 likes

My difficulty with all of the "use your mobile on the internet" models is the speed of transaction at point of sale. A large UK supermarket chain has a simple formula - for every additional second on the transaction at the point of sale it costs them £1 million. This is why they were originally wary of chip and PIN but won over when they realised it was actually tquicker than a magstripe transaction where a signature was required.

Added to this is the fact that network signal can be very patchy inside some retailers because the building is a big metal box also known as a Faraday cage. This may require retailers to provide 'micro cells' in the store to guarantee coverage!

I didn't think MagnePrint was still going. Whilst it may add security to the transaction it is essentially a dead end technology as it is passive in the actual transaction. Only when you put an active component in the transaction process either a chip on the card or NFC communications with an active component (Mobile phone) can you add value to the transaction. Because the chip can play an active part in the transaction the cardholder not only benefits from increased security but also in the functions and facilities offered to the cardholder at the point of sale.

 

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