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Has he just seen the EMV writing on the wall.

Why not pay on your phone? To me the answer is four fold:

1. Somethings may not have scanned and the cashier may have to do it,

2. This is entirely under Sainsbury's control they don't have to involve anyone else to integrate payments,

while

3. They test consumer response. If they don't get consumer traction they haven't wasted money integrating payments for something consumers don't want.

And

4. To stop people walking out the store with a trolly full of booze that they haven't actually paid for.

Am I missing something here? The USA has just started on a migration to EMV so the Square Reader will soon be a thing of the past regardless of how high tech the thing is it's plugged into.