Corporate inertia, quarterly capitalism and techno-hype have together created a rather sad overall picture of how digital services have been introduced.
Far too often in the past digital services have been seen as - at best - side shows and top management support for promotion - badly needed in conservative organisations - have at best been lukewarm. The next episode has then been a very expensive attempt
to catch up with competitors. As this cannot be done fast - even with big money - the Ice Ages following inevitable failures, have been deep and long.
The other extreme was seen during the dotcom boom - any hype was good enough for substantial spending - again followed by Ice Ages.
The best way is to start very early - be very interested in new ideas and new technology - try it out - fail from time to time in small scale - and above all be mature when the bigger steps are needed.