Usually the job application process is relatively straightforward – send in your CV and covering letter and wait for a response. Well, not this one. Mobile phone company
is looking for a new marketing manager, but is only accepting applications through text message.
According to the
Telegraph, this is to test the applicant and see if they can be creative and to the point. The company’s boss commented "If their text says: ‘Dear sir, I would like to apply for the position of...’ they are going to run out of space. They have to be a lot
more savvy to fit something in that's going to make a genuine impression. What we want is fanatics at what we do, people who will fit in and understand the subject. It's the attitude that matters."
Is it time that we re-thought traditional job applications? Many firms now use psychometric testing in the interview process and video CVs have become increasingly popular. Although there have been these advancements, I still think that the CV will remain
for a while – a text may test creativity but without the necessary skills and experience, you won’t have the right candidate.