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Choosing Amazon Pay ICICI vs Jupiter Edge+ is hard when rewards depend on caps, merchants, and payment method. The wrong mix can cut your real cashback by half, even at the same monthly spend. Below, we compare monthly spends of ₹10k–₹50k slabs and help you understand the cashback outcome, then give spend-routing rules so you always hit the highest-paying bucket first and keep more cash each cycle.
Monthly Spend
Amazon Pay ICICI
Jupiter Edge+
Edge+ lead
₹10,000
₹500
₹1,000
₹15,000
₹750
₹1,500
₹20,000
₹1,750
₹25,000
₹1,250
₹2,000
₹30,000
₹2,250
₹35,000
₹2,500
₹40,000
₹2,550
₹550
₹45,000
₹2,600
₹350
₹50,000
₹2,650
₹150
What this means: Edge+ stays ahead at all tiers, but the gap narrows at higher spends as Edge+ hits category caps and Amazon’s uncapped earnings keep compounding. (Amazon Pay ICICI states “No limit on earnings; no expiry”.)
10% on shopping brands (Amazon, Flipkart, Myntra, Ajio, Zara, Nykaa, Croma, Reliance Trends/Digital, Tata CLiQ), 5% on travel (MakeMyTrip, EaseMyTrip, Yatra, Cleartrip), 1% on everything else. Cashback is credited as Jewels; 5 Jewels = ₹1.
Caps (per FAQ on the official page): 10% up to ₹1,500/cycle (merchant sub-cap ₹500), 5% up to ₹1,000/cycle, 1% no limit.
UPI + credit: Scan any QR and pay via RuPay credit in the Jupiter app. LTF (no annual fee) with a ₹499+GST joining fee shown as a limited-period offer; includes 1-year Amazon Prime in the current promo. (Always check the live banner.)
So what? When a big slice of your monthly spend routes through those partner lists, your effective rate spikes—hence the stronger rupee outcomes.
5% back on Amazon for Prime, 3% for non-Prime, 2% on 100+ Amazon Pay partner merchants (via “Login and Pay with Amazon”), 1% elsewhere. No joining/annual fee. Earnings post as Amazon Pay balance at cycle end; “No limit on earnings, no expiry.” Exclusions include gold, fuel, rent, EMIs/taxes, etc. (see FAQs at ICICI Bank page)
So what? It’s effortless and uncapped; at higher spends, that steady 5%/2%/1% structure catches up as Edge+ runs into category caps but has 1% cashback after the caps.
Choose Jupiter Edge+ if you…
Spend heavily on the listed shopping and travel partners and can hit the caps most months.
Value UPI on credit (scan-and-pay via RuPay) and the current LTF + Prime promo.
Choose Amazon Pay ICICI if you…
Want lifetime free + uncapped earnings with auto-credit to Amazon Pay balance and shop Amazon frequently (especially as a Prime member).
Prefer a set-and-forget card that still pays on a wide base, even when spend doesn’t fit specific partner lists.
If using Edge+
Sequence your spend: fill 10% shopping (till ₹1,500 cap) → 5% travel (till ₹1,000) → route remainder to 1%.
Use UPI on credit wherever eligible to avoid missing rewards on QR payments.
Redeem Jewels smartly: remember, 5 Jewels = ₹1 and redemption is flexible (cash, bills, vouchers, etc.).
If using Amazon Pay ICICI
Stay Prime if you can—your dataset for Amazon assumes 5%, which requires Prime.
Use “Login and Pay with Amazon” on partner sites to get 2% instead of 1%.
Know exclusions (gold, fuel, rent, EMIs/taxes) so you don’t over-estimate rewards.
Rupee outcomes are exactly your inputs at each spend tier.
We have assumed a Prime subscription for the 5% Amazon figure; non-Prime users would see lower Amazon numbers. Do note that Jupiter Edge+ gives you Free Prime Subscription worth Rs. 1,499
Issuer T&Cs, partner lists, and promos change; always confirm on the official pages before applying/optimising.
Jupiter Edge+ beating Amazon Pay ICICI at every spend tier from ₹10k to ₹50k.
Why? Edge+ pays 10% on select shopping brands and 5% on travel (with caps), plus UPI-on-credit; Amazon Pay ICICI gives up to 5% back (Prime) and has no earnings cap (but category rates top out at 5%).
Yes: 10% up to ₹1,500 (with a ₹500 per-merchant sub-cap), 5% up to ₹1,000, 1% no limit.
As Jewels; 5 Jewels = ₹1. You can redeem into cash equivalents, bill payments, gift cards, etc.
The official page lists no joining fee, no annual fee, and states no limit on earnings with no expiry; rewards auto-credit as Amazon Pay balance after the billing cycle.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
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