Cashivo: How an Estonian Fintech Is Blending Cashback, Gift Cards, and Digital Payments to Redefine

In the crowded loyalty and rewards space, a new entrant from Estonia is making waves by combining two consumer favourites — digital gift cards and cashback rewards — into one frictionless platform.

Cashivo, operated by Redstone Consultants OÜ in Tallinn, is positioning itself at the intersection of e-commerce, prepaid payments, and customer loyalty. With a wide catalogue of brand partners and a straightforward redemption process, the platform aims to deliver rewards that are both immediate and meaningful.

The Cashivo Model: Closing the Loop Between Spending and Saving

Unlike many traditional loyalty programs, which often limit point redemption to specific products or partners, Cashivo offers a closed-loop rewards cycle designed for retention:

1. Choose a Brand Gift Card — From a catalogue that spans Nike, Amazon, Adidas, Starbucks, Reebok, and hundreds more across fashion, dining, electronics, and travel.
   
   

2. Purchase Securely Online — Digital gift cards are delivered instantly.
   
   

3. Earn Points Automatically — Rewards are credited immediately to the customer’s account.
   
   

4. Redeem for More Gift Cards — Points can be applied freely, enabling repeat cycles of spending and saving.
   
   

This "redeem and repeat" mechanic not only benefits the consumer but also increases platform stickiness, keeping customers engaged and spending within the ecosystem.

Positioning in the Fintech Landscape

Cashivo’s approach taps into three converging fintech trends:

• Prepaid Digital Payments — As consumers shift toward preloaded spending solutions, e-gift cards provide flexibility without the credit risk for merchants.
  
  

• Embedded Rewards — Instant cashback is replacing complex loyalty systems, aligning with consumer demand for transparency.
  
  

• Mobile-First E-Commerce — The platform’s desktop and mobile compatibility mirrors the payment habits of a digitally native audience.
  
  

By aligning with these trends, Cashivo is not just a rewards site — it is functioning as a micro-wallet ecosystem where spending power is retained in-platform.

Security and Regulatory Compliance

Operating within the EU’s strict regulatory framework, Cashivo ensures:

• GDPR-compliant data handling.
  
  

• Encrypted transactions with no storage of sensitive payment information.
  
  

• Real-time payment confirmation to enhance consumer trust.
  
  

For fintech companies, trust and security are no longer optional — they’re baseline requirements. Cashivo’s early emphasis on compliance gives it a competitive advantage in cross-border scalability.

Competitive Landscape

Cashivo enters a market populated by both global giants and regional players:

• Rakuten and TopCashback dominate in traditional cashback.
  
  

• Gyft and GiftCards.com lead in the e-gift card distribution market.
  
  

• Revolut and PayPal offer cashback as an add-on to payments.
  
  

What differentiates Cashivo is its pure-play combination of gift card sales and instant, reusable rewards — with a redemption cycle that doesn’t force users into restrictive partner offers.

Market Outlook

With global digital gift card transactions projected to surpass $1.5 trillion by 2030 (Allied Market Research), the timing is favourable. Economic uncertainty has also heightened consumer interest in platforms that turn regular spending into measurable savings.

For merchants, Cashivo provides a cost-effective acquisition channel — gift card buyers are typically high-intent customers, and the rewards system drives repeat purchases without discounting the brand’s core products.

The Road Ahead

If Cashivo can scale its merchant partnerships and maintain competitive rewards rates, it could position itself as a niche leader in prepaid loyalty — especially in Europe, where fintech-savvy consumers are quick to adopt digital-first payment innovations.

Future integrations with BNPL (Buy Now, Pay Later) services, cryptocurrency redemption, or embedded wallet functionality could further strengthen its position in the fintech ecosystem.

Bottom Line

Cashivo is not trying to reinvent the loyalty wheel — it’s trying to make it spin smoother, faster, and with more value in each rotation. By blending prepaid digital spending with instant rewards and frictionless redemption, the platform is betting on the idea that shoppers don’t just want points — they want purchasing power.
Source: TechBullion reported,