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At the risk of becoming a Twitter bore, here's another innovation from the land down under: NAB direct banking offshoot UBank is offering
a free IGB USB flash drive to its first 1000 followers on Twitter.
The social media-savvy bank has been twittering since October, and currently has over 300 followers.
Paying for followers may not be the best way to attract a loyal fan base, but as a cheap PR stunt it sure gets the media talking (and we're no exception).
Head of Research
06 Oct 2006
This post is from a series of posts in the group:
A community for discussing the application of Web 2.0 technologies to financial services.
Diederick Van Thiel