18-34 year olds going for a pre.... paid

• Est. annual spending power of £500 - £35,000
• Mobile , networked communities/packs
• Believers in "Causes"
• Little interest in politics
• Active social life
• Techno friendly
• Wealth creators of the future... well , some of them!
• Ready for responsibly priced and managed payment products

So how about this for a multiple personality pre-paid proposition for 18 - 25 year olds ?

• pre-paid, entry level card, multi-channel top ups
• debit upgrade, keep same card number feature
• revolving credit add-on at age of 21
• Rewards for responsible usage (e.g. free SMS,MMS / downloads)
• Donates X in profits to preferred "cause" 
• 24X7 online Self-service & customizable
• Available through multiple issuing channels (My Space, Youtube, Google etc, local Indian / Chineese, music/fashion stores)
• Plastic, wrist watch, wrist band, key fob, mobile phone formats

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