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Why Do Neobanks Fail? Challenges and Lessons.

In the ever-evolving world of banking, neobanks have emerged as digital disruptors, promising a seamless and innovative banking experience. However, not all neobanks succeed in this competitive landscape. In this article, I will take a deep dive into the key reasons for their failure and explore the challenges that they are facing. Failure to deliver on the fronts mentioned below can lead to frustration and ultimately drive customers away. In this article, I will explore each of these challenges in detail and offer some insights into why some neobanks fail while others thrive.

Author: Sergio Artimenia, managing director at and Also read my other articles.

For those readers who do not have time to read the full article, I suggest this short summary.


  1. One of the primary factors contributing to neobank failure is a lack of market understanding. While these digital banks aim to serve specific customer segments or niches, a lack of deep insight into their target markets can lead to misalignment between offerings and customer needs. 
  2. Regulatory hurdles also pose significant challenges for neobanks. The financial industry is highly regulated, and navigating complex compliance requirements can be daunting for these agile startups. Failure to comply can result in penalties or even closure. 
  3. Monetization challenges are another critical aspect impacting the success of neobanks. Generating sustainable revenue streams while offering low-cost or free services is a delicate balancing act.
  4. Customer trust and security are paramount in the banking industry, especially when it comes to digital platforms. Neobanks need to implement robust security measures and build trust with customers who may be skeptical about entrusting their finances to a relatively new player in the market. 
  5. Finally, a poor user experience (UX) can significantly hinder neobank adoption rates. Customers expect intuitive interfaces, seamless transactions, and personalized experiences from digital banks. 

1. Inadequate Market Understanding

One of the most common pitfalls for businesses, especially startups, is a lack of understanding of their target market. This lack of insight can lead to a misalignment between your product or service and the needs or wants of your potential customers. It's critical to conduct thorough market research before launching any business. Understanding who your customers are, what they need, and how they behave can help you tailor your offerings to effectively meet their needs.

Understanding the market isn't just about knowing who your customers are; it's also about understanding the competitive landscape. Who are your direct and indirect competitors? What strategies are they using that seem to be working? By analyzing these factors, you can identify gaps in the market that your company could fill. In addition, this knowledge allows you to position yourself uniquely in the marketplace and differentiate yourself from the competition.

Finally, remember that understanding the market is not a one-time task, but an ongoing process. Markets evolve over time due to various factors such as technological advances, changes in consumer behavior, regulatory changes, and more. Continually monitoring and adapting to these changes is key to long-term success. Stay connected to your customers through regular feedback loops and keep an eye on industry trends and competitor activities. This will ensure that you stay ahead of the curve and continue to deliver value to your customers.

2. Regulatory Hurdles

One of the most significant challenges that businesses face in an undefined market is navigating through regulatory hurdles. These can be particularly daunting for startups and new entrants who may not have a comprehensive understanding of the legal landscape. Regulatory compliance is not just about adhering to laws but also about understanding and anticipating changes in regulations, which can often be complex and multifaceted. This requires a deep understanding of the industry, constant vigilance, and adaptability.

Regulatory hurdles can also impact a company's bottom line significantly. For instance, non-compliance with data protection laws could result in hefty fines and damage to reputation. Moreover, it could delay product launches or even halt operations altogether if companies fail to meet certain regulatory standards. Therefore, it's crucial for businesses to invest in legal expertise or consultancies that specialize in regulatory affairs to navigate these challenges effectively.

Furthermore, regulatory hurdles are not static; they evolve with time as governments and regulators respond to societal changes, technological advancements, and emerging risks. This means that businesses must stay ahead of the curve by continually updating their knowledge and adjusting their strategies accordingly. In this context, proactive engagement with regulators can be beneficial - it allows businesses to gain insights into potential future regulatory changes and influence policy-making processes. Thus, while regulatory hurdles pose significant challenges, they also present opportunities for businesses that are able to navigate them successfully.

3. Monetization Challenges

Monetization challenges are a significant hurdle that many businesses face, particularly in the digital landscape. The process of converting an existing product or service into revenue can be complex and fraught with difficulties. It's not just about selling a product or service; it's about creating a sustainable business model that can generate consistent income over time. This requires a deep understanding of your target market, their needs and wants, and how they perceive value.

One common issue is the lack of a clear monetization strategy from the outset. Many businesses focus on building their user base first, with the intention to figure out monetization later. While this approach may work for some, it often leads to problems down the line when businesses struggle to transition free users to paid ones or find suitable advertising partners. Furthermore, consumers have become increasingly resistant to traditional forms of advertising, making it even more challenging for businesses to generate revenue in this way.

Another challenge lies in balancing monetization efforts with user experience. Too many ads can lead to poor user experience (UX), causing customers to abandon your platform altogether. On the other hand, if you don't monetize effectively, you risk running out of funds needed for growth and development. Therefore, finding the right balance between these two aspects is crucial for long-term success. Businesses need to continuously experiment with different strategies and closely monitor their impact on both revenue and UX.

4. Customer Trust and Security 

Customer trust and security are paramount in any business, especially in the digital age where data breaches and privacy concerns are rampant. A company's reputation can be significantly damaged if customers feel their personal information is not secure or if they have been deceived in some way. Therefore, it is crucial for businesses to invest in robust security measures and transparent communication strategies to build and maintain customer trust.

Building customer trust goes beyond just ensuring a secure transaction process. It involves creating an environment where customers feel valued, respected, and confident that their needs will be met with integrity. This includes being transparent about how customer data is used and stored, as well as promptly addressing any concerns or complaints. Furthermore, businesses should also consider implementing advanced security features such as two-factor authentication and encryption to protect sensitive customer information.

However, achieving a high level of security can be challenging due to the ever-evolving nature of cyber threats. Businesses must stay abreast of the latest trends in cybersecurity and regularly update their systems to fend off potential attacks. Additionally, they should educate their customers on safe online practices to further enhance protection. By prioritizing customer trust and security, businesses can not only avoid regulatory hurdles but also foster long-term relationships with their customers which ultimately leads to sustainable growth.

5. Poor User Experience (UX)

One of the most significant challenges that businesses face today is providing a seamless user experience (UX). A poor UX can lead to customer dissatisfaction, reduced engagement, and ultimately, loss of revenue. It's not just about having an aesthetically pleasing interface; it's about creating an intuitive and user-friendly platform that meets the needs and expectations of your target audience. If users find your website or app difficult to navigate, slow to load, or filled with irrelevant content, they are likely to abandon it in favor of a competitor.

Moreover, a poor UX can also negatively impact your search engine rankings. Google and other search engines prioritize websites that offer a good user experience. This includes factors like page load speed, mobile-friendliness, easy navigation, and high-quality content. Therefore, investing in improving your UX isn't just about keeping your customers happy - it's also crucial for boosting your visibility online and attracting more potential customers.

To avoid these pitfalls, businesses need to adopt a user-centric approach when designing their digital platforms. This involves conducting thorough market research to understand what users want and need from their product or service. Regularly testing and updating the platform based on user feedback is also essential for ensuring continuous improvement. Remember: a great UX isn't a one-time achievement but an ongoing commitment to meeting and exceeding customer expectations.

Also read my other articles.


Comments: (2)

Barry Tuck
Barry Tuck - SwiftX (Pty) Ltd - South Africa 23 August, 2023, 17:541 like 1 like

Great blog post, Sergei!

Sergei Artimenia
Sergei Artimenia - - London 24 August, 2023, 08:41Be the first to give this comment the thumbs up 0 likes

Thanks, Barry!

Sergei Artimenia

Sergei Artimenia

Managing Director

Member since

16 Aug 2021



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