Quoting Tom Peters:
"I have learned only three things in forty years. One, he or she who has the best relationships takes home the price. Two, all effective leaders are full-time sales people. And three, he or she who tries the most stuff wins; action beats talk ten times out
of ten."
This fits very well in with the success stories we have seen for example in e-invoicing. But it is not necessary to take every step in town - like scanning: http://boharald.blogspot.com/2008/12/scanning-not-good-idea.html