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Top tools to use for website visitor conversion in fintech

If you want to get results and generate leads in digital marketing, you'll need the right tools. Conversion rate optimization solutions are essential if you want to maximize your SEO and marketing efforts. Businesses of all sizes are continually looking for methods to enhance their conversion rates to get more loyal consumers.

To maximize the value of your website, landing page, and blog, you need to know what draws people to your site and what drives them away. What could be a better approach to increase your conversion rate than using these proven tools?

First, let's clarify what conversion rate optimization (CRO) means and why it's important. For CRO to be effective, you must first determine why your site's users aren't converting and then take steps to remedy the situation.

Although there are several strategies to increase your website's performance, there are two basic limitations: time and resources. Make sure that your whole operation is focused on fixing the key issues that are affecting your conversion rate to get better results. Or, to put it another way, this should be a company-wide initiative. So, in the fintech industry, what are the most widely used and most successful techniques for converting website visitors? Let's get started now, please. 

Google optimize

Optimize by Google is a free tool that enables marketers and web developers to test the effectiveness of alternative text and visuals on the same page. It is possible to establish two distinct versions of a website, such as A and B, and then conduct a multivariate test using the components of both. Then you may look at the conversion rate of each page after a particular amount of time has passed. Finally, you choose the page that generates the most traffic.

Be aware that there may be many page variants, each with its own set of alterations. Consequently, it is possible to test three or more pages that are fundamentally different or that have a variety of modifications.


"Can you enhance conversion at first sight?" is a question many people ask themselves. Your visual or message's ability to elicit an action from a visitor may be measured using this tool, which is what its name indicates.

It is also worth mentioning that it uses an algorithm derived from scientific studies and real-time data for eye-tracking prediction. On-page items may be seen and analyzed using user view data with HeatMapCo. Moreover, this method does not need any code modifications on your website. 

Convert Pro

Convert Pro has been designed to be the only email opt-in and lead generation plugin you’ll ever need - it’s simple to use, powerful, and delivers tangible results. 

Moreover, it includes multi-step forms for high conversion, optimized opt-in formats and advanced integrations, which allows you to use it with your favorite email providers and CMS. It’s worth noting that Convert Pro comes with readymade templates that might be implemented along with a drag and drop page builder to design fully responsive forms from scratch.


A greater conversion rate isn't worth the time it takes to load a big page. As a CRO toolkit, GTmetrix aims to improve your site's performance. The solution employs over 30 different methods to evaluate your website. The report provided by the platform will show you what needs to be improved to speed up loading and, as a result, conversion. GTmetrix furnishes customers with the ability to implement an effective digital marketing strategy. Each of GTmetrix's four subscription plans offers a different set of capabilities, API credits, and report filters. The free plan allows you to analyze up to three URLs. The most affordable plan begins at only $14.95 per month.

Lucky Orange

In addition to dynamic heatmaps and session records, Lucky Orange now has live chat. Visualize your dashboards and charts, as well as visitor behavior, in this area. It also produces real-time session records so that you may learn about clients' problems before they leave your site.

It's also possible to see where portions of your website were overlooked by Lucky Orange's snapshots of clicks, scrolling, and movements on the page itself.

You may test out Lucky Orange's conversion improvement software for seven days without paying anything. Depending on the size of your business, you may pay anywhere from $10 to $100 a month for a more comprehensive package if you so want.


According to the slogan, we can dispel the idea that there are no intuitive websites. You may use UserTesting to analyze your intended audience. Within an hour, you will have access to the data as well as a video report detailing their overall user experience. Unbelievable, but true all the same.

You may use this tool to assess websites, applications, and even web prototypes. Customization options such as screen resolution, aspect ratio, and operating system selection are also available. Depending on your time constraints, you may utilize pre-written surveys or create your own based on the demographics of your sample.


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Konstantin Rabin

Konstantin Rabin

Head of Marketing


Member since

18 Aug 2015



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