The Cambridge News is winning the prize for the most eyecatching Open Banking headline this week.
"Massive changes are coming to banking - and you could get £150 out of it - What is Open Banking and how will it affect me?"
Without hesitation, I started reading through the usual Open Banking introductory information to see how I could claim my £150.
The final paragraph asks "Are there any incentives at the moment?"
To my surprise, there apparently are.
By simply opening a HSBC bank account, you will receive £150 and enjoy all the goodness of Open Banking into the bargain.
I am debating whether this is a marketing masterstroke by HSBC to help promote Open Banking and their own offerings or whether the journalist has lost the plot.
Whether it be intentional or accidental, it is a creative way to 'sell' the virtues of Open Banking and it would be interesting to see how a similar headline would go down in the mainstream press.
You can check the article out here: https://lnkd.in/gPzg4Sm
Ps I have no affiliation with either the Cambridge News or HSBC.