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The complete recipe for a financial services app that stands out from the crowd
So, you want to design a financial services app. But how do you make it stand out from the thousands of others already in the market? From our experience, customer centricity is the key, where by ‘customer’ we mean ‘real people’. Technical components influence speed and performance, but a fully explored customer journey creates a satisfying app experience. Here’s the complete recipe for an appealing and useful financial services app:
The above list would be incomplete without user-relevant gamification features, tailored APIs and rigorous project management. The good news is that once your app is fully integrated with your client’s mobile strategy and aligned with their KPIs, you’re on to a winner.
This content is provided by an external author without editing by Finextra. It expresses the views and opinions of the author.
Alex Kreger Founder and CEO at UXDA Financial UX Design
07 July
Nkahiseng Ralepeli VP of Product: Digital Assets at Absa Bank, CIB.
Sam Boboev Founder at Fintech Wrap Up
06 July
Roy Prayikulam SVP Risk & Fraud Division at INFORM GmbH
02 July
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