Penny Townsend

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Co-Founder & CPO

Qualpay

Member since

01 Feb 2022

Location

San Mateo

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Co-Founder & CPO

Qualpay

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Why Payment Analytics is Essential for Business Success

In a world where commerce is driven by data, merely processing payments is no longer enough. For businesses aiming to thrive, payment analytics—leveraging data from each transaction—has become an essential tool for sustainable growth and customer-centric strategies. As digital transactions surge and payment activity grows both domestically and int...

08 January 2025

Fostering Customer Loyalty Through Transparent Payment Reconciliation

In a world where businesses fiercely compete for customer attention and trust, cultivating loyalty has become more challenging than ever. While many companies focus on marketing strategies, product innovation, and superior customer service to win loyalty, one often overlooked factor can make a significant difference: transparent payment reconcilia...

17 October 2024

Unveiling the Power of Interchange Optimization for ISVs

In the fast-paced landscape of today’s industries, particularly within the technology sector, efficiency and streamlining operations are imperative. Every aspect of operations, including financial transactions, plays a crucial role in the success of anyone in the IT world, from developers to ISVs. ISVs, in particular, have an opportunity to take a...

21 May 2024 The Payments Business

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