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Vaskar Dey

Marketing Consultant
Tata Consultancy Services
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Followed by John Sims, Martha Boyle and 5 others you follow

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Marketing Consultant
Tata Consultancy Services
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Vaskar Dey

Revolutionizing Personalized Marketing in BFSI Industry with the power of Location-Based Targeting

In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...

11 May 2023 Marketing in Financial Services

Vaskar writes about

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  • financial inclusion

Vaskar's opinion archive

  • 2023 (1)
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