In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 Marketing in Financial Services
Vivek IyerConsulting Partner at Tata Consultancy Services
Harish KumarIndustry Advisory Consultant - Lending at Tata Consultancy Services
Balakrishna RaoFunctional Consultant at Tata Consultancy Services
Varadarajan KannanTechnology Head at Tata Consultancy Services
Sivasakthi DhandapaniSolution Architect at Tata Consultancy Services
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