In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 Marketing in Financial Services
Guillaume BruyasBDM Banking Software at Tata Consultancy Services
Urs MeierSolution Architect Payment Solutions at Tata Consultancy Services
Varadarajan KannanTechnology Head at Tata Consultancy Services
Pulkit GiriaFunctional Consultant at Tata Consultancy Services
Sivasakthi DhandapaniSolution Architect at Tata Consultancy Services
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