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2023 (1)
Vaskar Dey

Vaskar Dey

Marketing Consultant at Tata Consultancy Services
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Marketing in Financial Services

Revolutionizing Personalized Marketing in BFSI Industry with the power of Location-Based Targeting

11 May 2023

In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...