In recent times, we observed that the paucity of time has reduced the attention span of customers and intense competition has resulted in shifting of their loyalties. Hence, personalization or targeting has become the need of the hour. As quoted by Salesforce, “70% of consumers say a company’s understanding of their personal needs influences their...
11 May 2023 Marketing in Financial Services
Hari PrasadBanking IT consultant at TATA Consultancy Services
Urs MeierSolution Architect Payment Solutions at Tata Consultancy Services
Kallol BhaumikDomain Consultant at Tata Consultancy Services
Varadarajan KannanTechnology Head at Tata Consultancy Services
Vishnu Prasad RLead Enterprise Architect at Tata Consultancy Services
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