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Rob Straathof

Rob Straathof

CEO at Liberis
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Bio Rob Straathof is CEO of Liberis, a leading UK alternative finance provider providing simple, flexible and transparent funding to help SMEs achieve their ambitions. His current responsibilities include the leadership and management of the company, with a focus on honing its products to offer fairly priced, flexible finance for SMEs - always delivered responsibly.


Embedded Finance

Why PSPs Should Partner with Embedded Finance Platforms for Tailored Financing Solutions

21 Jun 2023

Payments lie at the intersection of commerce and the ever-expanding digital economy. For the Payment Service Providers (PSPs) that ply their trade in this dynamic space, there’s a unique opportunity to create new revenue streams and increase merchant retention: diversification. By partnering with an embedded finance platform, PSPs can go beyond ...

Embedded Finance

How Acquirers Are Offering Instant Funding Without Putting Their Balance Sheet at Risk

22 May 2023

There’s an all-too-common scenario that pervades the payments landscape: acquirers blindly falling into a commodity trap. This unwanted outcome occurs when a financial institution that processes credit and debit card transactions on behalf of merchants sees its competitive edge blunted by competition. Over time, their service becomes indistinguish...


Embedded Finance

Neobanks' 4-Click Instant Funding with Embedded Lending

25 Apr 2023

There’s a portmanteau that perfectly describes the challenger banks that emerged from the ashes of the 2008 financial crisis: the fusion of neo and banks to create neobanks. The use of neo – another word for new – underscores their determination to disrupt the traditional banking model using the latest technology. These innovative providers of fin...


Embedded Finance

Instagram has launched ‘payment in chat’: what does this mean for online merchants?

17 Aug 2022

Last month it was announced that Instagram is introducing a ‘payments in chat’ feature, where users can purchase products from businesses and track orders via the direct message function. Initially being rolled out across the US, if it follows the format of most trials from Meta, it’ll likely be available in more markets in the near future. Given ...