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Rob Straathof

CEO
Liberis
Member since
26 May 2022
Location
London
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Followed by John Sims, Martha Boyle and 5 others you follow

Bio

Rob Straathof is CEO of Liberis, a leading UK alternative finance provider providing simple, flexible and transparent funding to help SMEs achieve their ambitions. His current responsibilities include the leadership and management of the company, with a focus on honing its products to offer fairly priced, flexible finance for SMEs - always delivered responsibly.

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CEO
Liberis
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Latest opinions

Rob Straathof

The Bundling Era of Embedded Finance: Fragmentation to Frictionless

The fintech space is transitioning from a decade of unbundling, where every function needed a separate service, to a new era of bundling, where embedded finance is revolutionising how small businesses access banking services. Tech platforms like Shopify, Uber Eats, and eBay are becoming the new distribution points for personalised, frictionless ba...

23 June 2025 Embedded Finance

Rob Straathof

From Embedded Finance to Financial Co-Pilots: The New Era of Small Business Lending

The financial needs of small businesses have evolved dramatically over the past decade and so has the technology supporting them. Traditional lending models are broke, but how are they being fixed? From co-pilot models to fully autonomous financial agents, we’re entering a new era of AI-driven finance that will empower small businesses to thrive —...

23 May 2025 Embedded Finance

Rob Straathof

The Loyalty Loop: How Embedded Finance is Reshaping Customer Engagement

Business funding is in high demand amongst SMBs. As a result, many are turning to multiple financial providers at once – a significant 33% rely on more than four. This reflects a clear need for accessible capital but also a desire for choice and flexibility. Dissatisfied with the traditional lending experience, these businesses are also demanding ...

26 March 2025 Embedded Finance

See all 11 opinions by Rob

Rob writes about

  • payments
  • retail banking
  • wholesale banking
  • financial inclusion

Rob's opinion archive

  • 2025 (2)
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