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Andrew Lawson

Andrew Lawson

Senior Vice President EMEA at Zendesk
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Digital Banking, Mortgages and Savings

A level playing field: Competing for customers in a digital-first era

30 Nov 2021

If there’s one thing that’s abundant in this digital era, it’s choice. Being hyper-connected has made it easier to reach new customers, and in turn, your customers are constantly being pulled in different directions when they’re looking for banking options that suit them - and it’s easier than ever to switch. One of the casualties of this era is ...