Matt Farrar, VP service design, EPAM looks at how design elements can enhance the customer experience at banks.
Just wondering, should the account / loan providers (these used to be banks only at one time!) not also apply a bit more creativity to the actual products they want to sell and the prices they want to charge ? Seems to me there is more to this stuff that
just a gamified front-end on my mobile.
© Finextra Research 2017