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Mapping the customer journey

02 July 2015 | 4762 views | 1

Matt Farrar, VP service design, EPAM looks at how design elements can enhance the customer experience at banks.

Comments: (1)

Hoss Atri
Hoss Atri - FinVues - Chelmsford | 02 July, 2015, 12:31

Just wondering, should the account / loan providers (these used to be banks only at one time!)  not also apply a bit more creativity to the actual products they want to sell and the prices they want to charge ? Seems to me there is more to this stuff that just a gamified front-end on my mobile.

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