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Where's the killer loyalty app?

Paul Sheedy, CEO, Reward Technology, discusses the retail payment experience, factors for creating a successful loyalty application and RFID/NFC technology.

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Comments: (2)

Simon Kelly
Simon Kelly - Global Payments - Leicester 20 April, 2015, 16:03Be the first to give this comment the thumbs up 0 likes

Pragmatic. Reminded me of Kevin Sheedy, beautiful left foot.

Shane OHara
Shane OHara - AXLPay Mobile Payments - London 20 April, 2015, 17:57Be the first to give this comment the thumbs up 0 likes

Interesting thoughts and clearly from a very knowledgeable perspective. Is plastic really going to be able to compete with mobile? With mobile loyalty, I can track spends, combine with HCE products, combine with p2p products, get alerted when I am close to shops with offers and so on. And for those people on low data bundles, will they still be on low data in 12 months... some yes, but many no, I would think. Its difficult to be black and white about it but it just feels like the time is right, or very close to right, for the big move to mobile. 

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