Bradley will be responsible for driving new customer growth and adoption of Deko capabilities, leading the full spectrum of sales management and account strategy across the business.

Bradley brings more than two decades of management experience in leading sales and operations organisations at a range of consumer finance companies including BNP Paribas. Most recently, he built the sales operation at DivideBuy, the point-of-sale credit payment technology vendor.
Mike Dawson, CEO, Deko, stated: “James is a well-respected sales leader who brings a wealth of experience and deep knowledge of the Buy Now Pay Later market and the consumer finance ecosystem. He has a proven track record of managing key sales business processes, including strategy, business development, and execution, with strong ties to our industry that will help Deko continue to scale and expand our customer base, ensuring we maintain our industry-leading position in the market.”

At Deko, Bradley will head the sales organisation and oversee the sales process, bringing products and services to potential clients that address their strategic and tactical needs. He will also set the strategy for growth and identify and accelerate the highest revenue opportunities, working closely with Deko’s product and marketing operations.

James Bradley commented: “I am genuinely delighted to join the Dejo team and help to build on the solid foundation developed over the last decade. Having worked in the industry for some time now, I have looked in on Deko as the gold standard in aggregated consumer finance. Joining Deko was a career aspiration for me, and I am now really looking forward to helping drive awareness and sales for Deko. The business is today perfectly positioned to help its clients transform their business through better customer experience and enable merchants to compete in the modern digital marketplace.”

Bradley was the third employee at DivideBuy where he led the charge on a number of vital initiatives, from acquiring and supporting new retail partners, to developing commercial strategies for the business. Prior to joining the DivideBuy team, he worked in B2B Fleet and application finance as both a Consultant and Sales Director. As part of this, he worked for large organisations such as the Ebonheath Finance Group, BT and the Servigroup.