Bruno held various management positions in various large-scale multinational banks and financial institutions, in which he led the development of wealth management and asset management businesses across Asia. With his extensive experience in the region’s financial market, Bruno will support the Group's subsidiary, WeLab Bank, to develop its upcoming digital wealth advisory solution. He will also bring in new ideas to the Group’s overall strategy and expansion plan. Bruno has officially taken office on 1 April 2022.

Bruno Lee joined WeLab as a Group Advisor on 1 April 2022. He will leverage his profound experience to support the future development of WeLab Bank’s wealth management business.

Simon Loong, Founder and Group CEO of WeLab, said, “We are delighted to have Bruno joining WeLab. Bruno will offer insightful advice on the upcoming wealth management business of WeLab Bank. We strongly believe that Bruno's profound experience and expertise in wealth management, combined with the Group's strengths in financial technology and digital financial services, will facilitate the deployment of the best digital wealth management services to create an intelligent banking experience for customers, and set the path for cross-border financial management business in the future."

Bruno is a financial veteran with 30 years of experience in the industry. Prior to joining WeLab, he held multiple key positions in various financial institutions, including the Regional Head of Retail Wealth Distribution, Wealth & Asset Management, Asia at Manulife, Regional Head of Wealth Management, Asia Pacific, Retail Banking and Wealth Management at HSBC in Hong Kong, and Regional Head of Retail, Asia ex-Japan at Fidelity Worldwide Investment. With such an exceptional background, he has a deep understanding of the Asian wealth management market. Apart from his business endeavors, Bruno has served on many professional panels and committees in the financial sector, including the chairman of the Hong Kong Investment Funds Association, a member of the Financial Services Advisory Committee of the Hong Kong Trade Development Council, and a steering committee member of the Investor and Financial Education Committee (Investment Committee), etc. In recent years, Bruno has also contributed to investor education in Hong Kong through his role as a university lecturer and an author.

Bruno Lee said, "For almost a decade, WeLab has been reimagining traditional financial service models with technology, enabling the public to access financial services easily and conveniently. I am impressed by its innovativeness and proactiveness, and honored to join the WeLab team. I look forward to working with fintech pioneer WeLab, and reinventing the existing model of wealth management services with our innovative mindset and expertise in fintech and wealth management. I am extremely excited to be part of the team to support WeLab Bank launching its digital wealth advisory solution in the near future and providing a brand-new wealth management experience for all."