Martin brings over 30 years of experience in the financial services industry to his position as Chief Growth Officer at additiv which will focus on growing their already established embedded wealth business.

Martin Frick has an outstanding record of building and leading business development teams in both Europe and Asia. Having worked for many years in senior roles within both Raiffeisen Bank and UBS in Switzerland, Martin then moved to Singapore where he progressed to become Man-aging Director at Avaloq and more recently in the same role at Temenos where he is credited with winning a huge number of deals resulting in constant double digit growth rates for both organizations.

Commenting on his appointment, Martin Frick said, “I’m delighted to be joining the additiv team at this exciting time as we reaffirm our position as leader in the embedded wealth space. From conversations with many established financial and non-financial brands, 2022 will be the year when we see a significant number of brands embed wealth management into their client offering. Whether it is tightly integrated into an existing journey, or taken as standalone. These brands are realizing the income, retention and customer service benefits of offering and fulfilling investment services end-to-end within the customer journey.”

Michael Stemmle, additiv CEO, added: “This is a critical new hire for additiv. additiv is growing rapidly across the world, particularly within the embedded finance market for wealth and investment services. Martin’s reputation for taking financial technology businesses to the next level and his knowledge of business needs will no doubt allow us to further strengthen our position within the embedded finance industry. We are delighted to have him onboard.”

Martin’s appointment will allow additiv to build upon their recent successes in supporting the embedded wealth and Banking-as-a-Service (BaaS) market. Offering a predefined stack and utilising DFS® (an embedded finance operating system which sits between record-keeping systems and customer channels to power the richest levels of customer engagement), additiv can meet the growing need for financial and non-financial brands to offer regulated wealth management services at their point of context.

Martin’s role will focus on building this business globally, both from a customer perspective but also to develop additiv’s established marketplace to offer a wide range of technology as this $100billion market develops.