Industry veteran James Chadwick has been hired as strategic advisor to the Zumo board. Previously CEO in Singapore for GroupM, the world’s largest media investment company, James also worked at Facebook between 2012 and 2019, where he led the international marketing team. Leveraging the power of Web 3.0, he’s now a founding member of Proof Collective, a group of 1,000 NFT collectors and artists.

Commenting on his appointment, James Chadwick said: “People want security and low costs, but most of all they want it to be easy and fun when they buy, sell, store, send and spend digital currencies. For the first time in history, managing money is about to become enjoyable, and Zumo really gets this. I’m looking forward to helping the team develop its product roadmap and explore new areas, such as the NFTs that are shaping the ownership economy.”

James joins brand adviser, youth culture commentator and Web 3.0 proponent Jeff Carvalho, who will advise Zumo on brand placement within a rapidly-evolving technology framework, with a focus on storytelling, strategy and product development. Co-Founder of popular online streetwear and lifestyle magazine Highsnobiety and new Web 3.0 tech project Burrata, Jeff also has more than 20 years’ experience as a speaker and commentator.

Jeff Carvalho said: “I’m delighted to work with Zumo as it explores its next steps in this incredibly exciting space. To interact with, and reap the true reward of all the technology Web 3.0 is going to bring, we’re all going to need a wallet, a product and underpinning infrastructure that works instantly and seamlessly. That’s why I’m excited to see what Zumo is doing to provide users, whoever they might be, with accessible, easy-to-use tech that doesn’t get in the way and delivers on the promise to bring the benefits of blockchain to everyone, everywhere.”

Zumo’s secure, easy-to-use cryptocurrency wallet allows anyone to buy, sell, store, send and spend cryptocurrencies alongside traditional British Pounds. Driven by transparency, accessibility and financial inclusion, Zumo is providing a new generation of smart money solutions for a new, decentralised economy.

Zumo’s customer base has grown 25% month-on-month since the platform launched in August 2020, with 43% of its users from Gen Z (18-24) as young people look for viable alternatives to the creaking incumbent financial system. This growth is in line with research from CyberCrew, which found that last year 9.8 million Brits owned cryptocurrency, highlighting crypto’s move towards the mainstream.

Nick Jones, Co-Founder and CEO, Zumo, added: “We’re passionate about creating smart money solutions for everyone, and therefore thrilled to have James and Jeff on board to explore the possibilities on offer in Web 3.0. As crypto, DeFi and NFTs increasingly capture hearts and minds, they will help us to provide the products that will enable people crying out for a fairer economy to regain control over their financial futures.”