Novo hires Citi's Dani Lima as EVP of revenues and strategy

Source: Novo

Novo, the powerfully simple small business banking platform, today announced that it has hired Dani Lima as executive vice president (EVP) of revenue and strategy, and Peter Martinez as director of engineering.

“Today, many small business owners across the U.S. spend countless hours traveling to their banks to take care of simple transactions, pay for the ‘convenience’ of clunky digital banking features, and have to buy a host of other applications outside of what their bank offers to help them keep track of their finances,” said Michael Rangel, CEO and co-founder at Novo. “Novo has grown exponentially over the last year because we’re offering businesses a digital banking platform that is easy-to-use, comprehensive, and best of all, free. Novo’s newest hires will strengthen our business, and create digital banking experiences that small business owners will love.”

In the first half of 2021, Novo surpassed $2 billion in lifetime transactions — doubling the digital banking platform’s lifetime transaction volume in Q2 2021 alone. Novo also opened its new headquarters in Miami, announced $40.7M in Series A funding, and was named both CNBC’s Best Business Checking Accounts of July 2021 and Money Magazine’s Best Business Checking Accounts of 2021.

Novo’s new hires include:
• Danielle Vicente Lima, EVP of Revenue & Strategy:
• With more than twenty years of experience in the banking industry, Lima has advised on complex business problems, led multi-billion-dollar deals, and played an integral role in the 2008 financial crisis. Most recently, Lima served as SVP of Strategy for Citigroup Latin America, and previously worked in M&A for HSBC and Evercore, Consumer Banking at Chase, Trade Credit Finance at Zurich, and at the Federal Reserve Bank of New York. Lima received her Master’s in International Economics from The Johns Hopkins University School of Advanced International Studies, and is a Chartered Financial Analyst (CFA).

• Peter Martinez, Lead Software Engineer:
• Over the last decade, Martinez has built several financial technology compliance SaaS tools, which have serviced tens of thousands of customers and allowed for SEC compliant investments totaling several billions of dollars. Moreover, through his previous role in a business accelerator and consultant, Martinez has helped hundreds of companies resolve their technical debut, engineering bottlenecks, and fundraising needs. Most recently, Martinez worked for the University as the Director of Learning Platforms, where he helped navigate the technology and support requirements for converting the University of Miami to a fully online offering during COVID. Martinez has also been an integral part of the South Florida technology and startup community through his efforts co-organizing Refresh Miami.

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