Mambu, a cloud banking platform for banking and lending businesses, has named Cherie LeDoux as the Field Marketing Lead of North America.
In this role, LeDoux will use her expertise as a customer-centric marketing professional to develop and oversee initiatives that drive brand management and revenue growth, enhancing each stage of Mambu’s customer journey.
“Mambu’s cloud native solution is the driving force behind modern, modular banking architectures, empowering clients to rapidly realize value for their business and customers,” said Johanna Pugh, North America Managing Director of Mambu. “As we expand our financial service offerings across North America, Cherie’s expansive knowledge of cross-channel marketing campaigns, demand generation and customer engagement will be vital. We are thrilled to welcome her to the Mambu team.”
LeDoux has more than 20 years of experience in marketing for SaaS companies, including start-ups and global organizations in different industries. Prior to joining Mambu, she was the Director of Product Marketing at Temenos. During her time there, LeDoux led a team to launch data-driven, multi-channel integrated marketing campaigns to increase brand awareness and generate consumer demand in North America. Her expertise focuses on ROI and evaluating and developing marketing strategies, among other strategic activities to improve results.
“Now more than ever banks and credit unions are adopting cloud technology to meet customer demands for faster mobile-first banking solutions and better relationships,” LeDoux said. “Mambu empowers the leading financial service providers to do just that. I am excited to be a part of the team as we continue to grow in the United States and Canada, expanding our reach and giving more financial institutions a powerful competitive edge.”
Mambu powers more than 6,000 live loan and deposit products, which serve over 20 million end customers. Mambu is powering the leading financial service providers, from fintechs to top tier banks, as they grow, and scale to meet evolving digital banking demands.