In this capacity, Townsend will work closely with Pay By Touch founder, chairman, and CEO John Rogers to oversee the company's strategic and visionary efforts.

Townsend brings to Pay By Touch a rich background in launching new companies. He was a part of the founding management team at Internet search engine Lycos, Inc. and has launched and managed several companies including YouthStream Media Networks (now Alloy), GeoCities (now Yahoo!), NewsAlert (now MarketWatch), Deja News (now Google and eBay), and voice-over IP pioneer Really Easy Internet (now Hey, Inc.).

"Bill's track record for success with several major companies has already proven invaluable with our recent acquisition activities," said John Rogers, founder, chairman, and CEO of Pay By Touch. "I've known and worked with Bill for more than six years and am confident that his expertise across industries will continue to add value to Pay By Touch as we continue growing our customer and consumer base and enter into new vertical markets."

Townsend's 20 years of diverse business experience span education, media, and technology. Prior to joining Pay By Touch, Townsend was a partner and managing director of Interminds, LLC, a management-consulting firm that assists companies with strategic planning, troubleshooting, consumer adoption, incubation, and pre-IPO guidance. He also served as chief marketing officer of Cyber Operations, a technology research and development firm conducting military and government initiatives, and vice president and director of marketing for Ketchum, a global Top 20 advertising agency, where he ran global new business. Townsend was also the Republican nominee for United States Congress in 1992, Pennsylvania District 20.

Townsend earned his bachelor's degree at The College of Wooster and an MBA in global management from the Hankamer School of Business at Baylor University. He lectures on entrepreneurship and private equity finance in the MBA department at Baylor.