She has served as a MoneyLion board member since September, 2016.

As COO, Roady will be responsible for the growth, operations, and people functions at MoneyLion, as well as for driving alignment of the company’s strategic priorities and ensuring operational excellence across the company.

“Samantha is a proven industry leader and a results-oriented force within consumer fintech,” said Dee Choubey, MoneyLion Founder and CEO. “As a MoneyLion board member, Sam has been instrumental in our evolution and deeply involved as a strategic advisor. I couldn’t be more thrilled that she’s decided to join MoneyLion full-time as our COO. She shares our vision to change the way millions of hard working Americans engage with their finances and our mission of putting them on a path to a stronger financial future.”

“I am incredibly energized to be joining Dee and the MoneyLion team at this important inflection point for the company,” said Roady. “MoneyLion has built what we believe is the most complete digital banking and investment platform available today and, with its innovative financial membership model, is revolutionizing personal finance for the middle class.”

Roady joins MoneyLion from GAIN Capital (NYSE: GCAP), where she was a founding partner and most recently served as the president of its global retail brokerage business, which operates multiple direct-to-consumer brands in the U.S and internationally, including FOREX.com. At GAIN, she drove commercial strategy and oversaw all revenue-generating activities including sales, marketing, partnerships, customer operations, and regional management.

This year, MoneyLion reached several new milestones, surpassing 6 million members on its platform and raising $160 million a financing round co-led by Edison Partners and Greenspring Associates, with participation from Fintech Collective and strategic investors Capital One and Meta Ventures.