To reflect its strong growth and expanding international presence, ndgit GmbH has sharpened its corporate identity (CI) to emphasise its strategic mission to be the technological backbone for connected banking and insurance.
The new self-confident brand can be seen on the company website (www.ndgit.com) along with its powerful new strategic vision “to significantly and sustainably improve everyday banking”. ndgit supports this goal by connecting financial service providers and digital partners, helping them build the digital processes and ecosystems that will give European customers access to much more innovative and intuitive financial products.
Summarising the rationale, Oliver Dlugosch, CEO of ndgit, says, “Our new claim ‘Engineering the backbone of digital finance’ perfectly sums up ndgit’s ability to deliver world-leading API platforms for financial services companies. This middleware, which is necessary for Open Banking and Insurance, performs as major driver of new value chains and future business models. By enabling new ecosystems, our technology fuels growth and profitability of financial service providers and their digital partners."
Open Banking Pioneers
As part of the new CI, ndgit’s logo has also been given a new streamlined look. The fresh design highlights ndgit’s strengths as a product-oriented company - conveying its passion for technology and the innovation potential of its expert team as well as its collaborative approach with customers, partners and of course its employees.
Dlugosch explains, "In recent years, we’ve helped many well-known banks position themselves sustainably in a continuously changing financial world. PSD2 compliance, state-of-the-art API technology and a highly secure infrastructure have been important trailblazers for this. With our new self-confident CI, we underline the statement, that our people as well as our technology and expertise are central to this. We are not an accumulation of 0s and 1s, we are individuals with hearts and minds, who each contributes decisively to our collective success."
Tech meets emotion
Stefanie Milcke, VP Marketing and Comms adds: "Our new logo reflects our corporate values: we are technology savvy, mature, high-quality, responsive and more. The 'more' in this case is represented by the ‘three dots forming the letter ‘i’ which was inspired by mobile design where three dots classically stand for a menu with extra options. It reveals that, although our strength is clearly technology, we are much more than just technicians. We are future engineers who give the financial companies a technological backbone, so that they can concentrate on their strategic challenges."
Bloom Partners, whose creative team helped evolve the new CI, is also enthusiastic about the result. According to its CEO Dr. Markus Pfeiffer, “Analysing the Fintech market revealed many rather monotonous brand representations. Both visually and in terms of communication, most market players seemed to follow the same few strands. We are delighted that ndgit has had the conceptual strength and visionary foresight to embrace ‘tech meets emotion’, moving away from the pure technology focus that tends to dominate the market."