Verifi, Inc., leading provider of chargeback & dispute mitigation services for card-present and card-not-present merchants, today announced that Hitesh Anand has joined its executive team as Chief Product Officer.
Hitesh brings more than 15 years’ of experience in product management and innovation to this role. Verifi will look to Hitesh to advance development of its award-winning suite of chargeback & dispute mitigation services, as well as lend his vast talents to innovating new products and services. He will also contribute to the product vision, strategy, design, and development.
Prior to joining Verifi, Hitesh served as Chief Product Officer and President of North America for Mobikon Asia Pte. Limited, where he oversaw the creation of an AI-driven SaaS platform, enabling merchants to gain insights on customer behavior and increase sales. Before Mobikon, Hitesh was VP of Product at Verifone, where he created a new smart payment devices vertical and led Verifone's mobile wallet strategy and implementation by partnering with players such as Apple Pay, Android Pay, and AliPay. Prior to Verifone, Hitesh was Global Head of Product at Citi Enterprise Payments, as well as Head of Product and Technology for Nokia Mobile Financial Services.
“We are very excited to have Hitesh join our executive team,” said Matthew Katz, founder and CEO of Verifi. “With his great experience in advancing new technologies in mobile payments and solution management, we look forward to Hitesh driving the creation of progressive solutions that lead the industry and best serve the needs and success of our partners.”
Hitesh earned an MBA from Duke University and an MSE in Electrical Engineering from Arizona State University.