The appointment will see Trousdale lead InvestCloud’s growth in EMEA as the firm looks to capitalize on growth.

Part of InvestCloud’s founding team, Trousdale has held various positions at the FinTech firm since joining in 2012, most recently as Chief Marketing Officer, based out of the firm’s San Francisco office. Prior to InvestCloud, Trousdale held leadership roles within the Asset Management Advisory practice of Deloitte & Touche LLP.
The appointment to Chief Growth Officer has seen Trousdale relocate to InvestCloud’s EMEA headquarters in London.

Trousdale said: “EMEA is a key market for InvestCloud, evidenced in the rapid growth we have seen in just the past 12 months alone. The market is ripe for innovation - underserved by incumbent technology providers that are unable to cater to the needs of the modern investor. We are ready to deliver for those firms looking to future-proof.
“The rapid expansion of our team has meant that we are able to deliver digital capabilities across Europe and beyond at speeds no one has seen before. We will be bringing digital to life in a matter of weeks and months, not years.”

2018 was marked with rapid growth in EMEA for InvestCloud. The firm has increased its headcount by 130 percent and acquired the D2C provider rplan for $20 million - thus adding omni-channel capabilities for asset managers and financial institutions to InvestCloud’s digital platform. The firm has also won business to deliver digital platforms for firms as diverse as the AMX and Courtiers.

John Wise, Co-Founder, CEO and Chairman of InvestCloud, said: “InvestCloud is a firm born to be global from the outset. Our growth in EMEA is reflective of our global growth - upwards of 50 percent in 2018. Mark is the right person to lead our growth in the region. He is integral to InvestCloud, having been with us since almost day one, and is able to ensure the innovations and approach we undertake in the US can be brought to the region consistently.

“By placing our Chief Growth Officer in Europe we are making a bold statement. It is not just an outpost for us. We have built a team to work closely with the industry to design, develop and implement digital solutions that meet specific needs. We aim to be the partner of choice for the global investment industry.”

Trousdale will work with other executive team members to lead the 60-plus team based at its London office, specifically rplan founder Andy Creak, now EVP of Business Development at the firm, and Elspeth Goodchild, SVP and General Manager, Europe.