tappit, a leading cashless experience specialist for sports events, festivals and other global entertainment venues, today announced the appointment of former Director of European Field Services at Eventbrite, Daniel van Eynsbergen, as its new Chief Operating Officer.
Daniel brings over a decade of live event and ticketing experience to tappit, following senior roles at both ticketscript and subsequently Eventbrite. Beginning as an entrance coordinator, Daniel rose through the ranks at ticketscript to become Head of Entrance Management before being appointed Director of Event Services. He was part of the successful acquisition of ticketscript by Eventbrite in 2017, as well as Eventbrite’s recent IPO, which valued the business at $1.2bn USD.
At tappit, Daniel will be based in Amsterdam, responsible for leading on the daily operations of the business across its global customer base. Alongside Duco Smit, who recently joined tappit from Eventbrite as its new Chief Commercial Officer, Daniel will play a pivotal role in growing tappit’s global footprint with venue and events businesses in new and developing markets.
“Live events have been transformed over the last decade as businesses recognise where a superior visitor experience can give them a vital competitive edge in a fast-growing market,” said Daniel. “I have always known tappit as a first-class product and I’m absolutely thrilled to join the company at such an exciting time in its mission to help create a cashless future.”
tappit enhances cashless experiences all around the world, recently partnering with Manchester City FC, Birmingham City FC, Creamfields in Hong Kong, Zando Cape Town 10s in South Africa and Emirates Airline Dubai Rugby 7s in UAE. This year, the cashless experience specialist also announced a new three-year partnership with Bestival, an award-winning UK music festival, which will see fans able to pay for food and drink with tappit’s cashless payment card.
Jason Thomas, CEO at tappit added: “Daniel is a fantastic addition to our team and we’re delighted to bring in someone of his calibre and experience. His track record of exceptional management and delivery at live events is second-to-none and will be a central element of tappit’s continued global expansion. In the last year alone we have partnered with some of the largest names in sporting events and festivals, and Daniel will ensure we continue to deliver a cashless offer that transforms the event experience for fans and businesses alike.”
Cashless payment experiences are fast becoming an integral feature of events around the world. tappit makes fans’ payments as convenient as possible, improving the visitor experience, increasing revenue and improving loyalty. Operators benefit from improved cash management and optimised reconciliation, while receiving a wealth of payment information on fans’ spending habits, enabling them to improve future events and experiences.