ATM:ad, which enables third-parties to advertise on bank and building society cash machines has strengthened its Media Sales team with two new additions.
James Males and Graeme Saint join the company following its recent announcement of a new investment totalling £1 million.
James Males brings a wealth of experience in the digital outdoor market, having worked for over two years as Advertising Sales Manager at Warner Howard Media, where he helped to set up the new digital out of home media division. Previously, James worked at Clear Channel International where he negotiated radio and digital advertising packages with leading agencies, and looked after a host of blue chip clients.
Graeme Saint joins ATM:ad from his position as Advertising Manager at Amserve (Amstrad PLC), where he was selling direct response driven digital advertising solutions on the Amstrad E-M@iler communications unit. He was previously at Livewire, the GNER onboard magazine handling advertising, insert, sponsorship and promotional requirements for high profile clients.
Both Graeme and James will report into ATM:ad's Media Sales Director, Jack Vincent. He said: "The combined digital, outdoor and general advertising experience of our two new recruits and the contacts that they bring to us will be very valuable in extending our reach. ATM:ad is becoming increasingly popular amongst prestigious consumer brands and our team will now have even greater impact amongst the media agencies and advertisers. It is a great way to start the New Year."
An increasing number of clients are seeing the benefits and “cut-through” that ATM:ad can deliver as a digital, one-to-one communication with relevant audiences in out of home environments including supermarkets, high streets, petrol forecourts, universities and London Underground stations. Unprompted recall as high as 62%* has been a key factor in attracting blue chip clients to ATM:ad including Nestle Rowntree, British Airways, Fox Home Entertainment, British Eurosport and Sony Pictures.